09.10.2006 FIAT PALIO ADVENTURE TURBODIESEL LAUNCHED IN BRAZIL

Fiat are launching a turbodiesel version of the Fiat Palio Adventure in Argentina with the objective of increasing sales of the popular off-road capable estate car. The "Adventure" tag denotes Fiat vehicles sold across South America that are re-worked to provide, toughness, durability and enhanced safety and designed to be practical vehicles in rugged environments. The "Adventure" range comprises of the Palio Weekend (estate), Doblò (light van), Idea (minivan) and Strada (pick-up), Each Adventure model is immediately identifiable by bigger and chunkier front and rear bumpers, plastic wheel arch and sill protection covers, aluminum protection plates, bigger alloy wheels fitted with off-road tyres, roof bars, external spare wheel (on the Doblò and Idea) and a raised ride height.

The Palio Adventure is the key selling model in the range, a it is vehicle that Fiat believe can be just as easily be used as a practical family car as at ease in a town environment as it can as an off-road capable load-lugger. Now the model gets the option of diesel power (an option which is not permitted on the Brazilian market, where it is built, at the giant Betim factory at Belo Horizonte in the Minas Gerais region).
 

FIAT PALIO ADVENTURE DIESEL

The unit which has been earmarked for the Palio Adventure is the 1.7-litre turbodiesel with 72 bhp, and it is able to accelerate from 0-100 km/h in 17 seconds and achieve a top speed of 156 km/h.

FIAT PALIO ADVENTURE DIESEL

Fiat have launched a turbodiesel version of the Fiat Palio Adventure in Argentina with the objective of increasing sales of the popular off-road capable estate car.


The power unit which has been earmarked for the Palio Adventure diesel is the 1.7-litre turbodiesel with maximum power of 72 bhp, and in this application it is able to accelerate from 0-100 km/h in 17 seconds. Fiat Argentina also quote a top speed of 156 km/h. The Palio Adventure will continue to be offered with the usual 1.8-litre gasoline engine, with maximum power of 105 bhp.

The suggested retail price for the Palio Adventure diesel is 46,500 pesos, which is equivalent to 11,857 euros. The new model will be also offered with a combined new options package called "Extreme II". This includes front airbags, anti-locks brakes (ABS), CD player with MP3 reader, and rain sensors.

by Claudio Perlini
 

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A new advertising campaign called Una Passione, which focuses on a fresh new marketing strategy that aims to promote the new Fiat Idea Adventure model in Brazil, has just got underway with the launch of an online game

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