The popular-selling Brazilian market "Adventure" branded model range comprising of cost-effective off-road vehicles are set to arrive in Europe next year in the form of the Fiat Strada Adventure.

The Strada is one of four members of the Adventure family of vehicles. The pick-up joins the Doblò, Palio Weekend and the newest member of the range, the Idea, in receiving the styling treatment that seeks to imbue these models with an off-road appearance as well as a practical application. This includes deeper, chunkier front and rear bumpers, wheel arch and sill moulding plastic covers, aluminium protection plates, a raised ride height and bigger, rugged alloy wheels. Other identifying features include quad mist lights in the front bumper and a compass on the dashboard. In the case of the Strada Adventure it includes roof bars, a roof-mounted spare wheel, full-length sill step and aluminium step plates on the sill and the rear bumper.

The Strada, which is built at the huge Betim plant at Minas Gerais in Brazil, underwent a facelift in June and this new version is set to form the basis of the Adventure version which will be imported to Europe. Visually the new Strada is identifiable immediately by its new sturdier, ribbed bumpers which draw their chunky moulded cues from the bumpers used on the new Palio Weekend and Adventures models. At the rear the hinged tailboard is activated via a handle incorporated into the Fiat badge while aluminium tread plates are mounted on the chassis. The New Strada has new exterior door handles and a new frame, featuring four longitudinal bars which arching up onto the roof panel, protecting the rear window which has an integrated high-level brake light. The New Strada sits on 14 inch wheels shod with 175/70R tyres (the Adventure has 180/70R tyres).