During the Fiat Group Investor Presentation held at
Lingotto yesterday, Fiat CEO
Luca De Meo promised a very
bright future for the brand and outlined a swage of
exciting new models which are due to hit the roads
during the next four years.
Already well trailed, next year Fiat will introduce
three significant and strategic new models: the 500,
Linea and Bravo. The first
to arrive on the market will be the Bravo which is set
to be presented to the press in Rome on 29th January
just weeks before going on sale. With significant sales
targets Fiat are confident that this car can make an
impact in the C-segment and replicate the runaway
success that the Grande Punto
has already achieved in its first year on sale. With its
svelte lines and practical 5-door architecture, the new
Bravo will replace the Stilo
and will also aim for a higher profit per unit than its
predecessor managed.
Likewise the new 500 is destined to be a hit, and Fiat
hope it can emulate the results BMW achieved when they
re-launched the Mini. The 500 will also offer strong
margins. Interest for this future model for the under 30
aged group has been staggering, and the dedicated Fiat
500 website has received a record amount of visitors. As
De Meo enthusiastically
pointed out, it is more visited than the new Nike
football website. An international design competition to
design lifestyle articles around the Fiat 500 has also
been a major hit, with over 1,500 entries from designers
around the world including America and Japan.
The third all-new model in 2007 will be the C-segment
Linea saloon. Destined to be
built in Turkey, Brazil, Russia, India and China it will
also be sold on Western European markets. The
Linea was introduced
recently at the Istanbul Motor Show to a positive
audience; the car building on the styling formula
introduced by the Grande Punto.
Next year will also see a "Model Year" Grande
Punto launched as Fiat
strive with plans to refresh all their models regularly and reduce
product lifecycles. The Grande
Punto was launched last autumn. The Grande
Punto MY is currently being
shown to dealers in Turin and includes revisions to the
interior and exterior trims. Alongside this model will
come a Grande Punto
Abarth as Fiat re-launches
the famous tuning brand, promising to build
high-performance models that will effectively recreate
the Abarth
philosophy. Two
Abarth versions are set to
arrive next year, both using turbocharged engines. The
most potent of these, currently dubbed the
Brutale, will be a limited
production all-wheel-drive road and rally machine,
comparable to the legendary Lancia
Delta Integrale of old.
Finally in 2007 the Croma
will recieve a facelift that
will seek to give the Giorgetto
Giugiaro-styled 'station
wagon' a more distinctive appearance.
In 2008 Fiat will launch one all-new model and six facelifts
or Model Year cars. The new model in question will be the
Minicargo Panorama, a
passenger-carrying version of the new LCV "Minicargo"
currently being developed by Tofas
in Turkey.
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The Fiat Uno is still a hugely popular entry-level model in
South America. In Brazil last month, where it is built at
Fiat's Betim plant, it was the fourth best seller in its
segment, behind the Fiat Palio, VW Gol and Chevrolet Celta,
all of which are important market models. |
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Next year will see a new "Model Year" Grande Punto
launched as Fiat strive to refresh all their models
regularly and reduce product lifecycles. The Grande
Punto will receive a full facelift in 2008. |
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Destined to be built in Turkey, Brazil, Russia,
India and China the Fiat Linea will also be sold on
Western European markets from 2007. Above: the Linea
during its public debut at this month's Istanbul
Auto Show. Photo:
Photo: Serdar Aytamaner. |
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The new Fiat 500 is destined to be a hit, and Fiat
hope it can emulate the results BMW achieved when
they recently re-launched the Mini. Within the
four-year timescale of the presentation the 500 will
be joined by performance (Abarth) and convertible
versions. |
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PSA are a partner in the project, so
Minicargo - which will be built at Bursa - is set to
also be restyled and badged as a
Peugeot and Citroën. The Grande
Punto will receive a full
facelift in 2008 as will the previous
Punto model. Still selling well the
Punto is an effective B-segment
"entry level" model and Fiat want to remain a player in this
sector. The Punto is built under
licence in Serbia by
Zastava who have been struggling
to cope with demand and the refreshed Punto is expected to be built in further countries
eventually. Model Year versions of the Panda, Multipla and Idea are all set to
be launched, while the Abarth
"family" will double with the arrival of a hot 500 model.
The penultimate year of the four-year outline (2009) will
see three important new Fiat branded models arriving: the new B-segment
compact, new Doblò Panorama and
C-segment Crossover, the latter described by Luca De
Meo as a ground breaking new
vehicle, fusing the practicality of an MPV with the
character and style of an SUV. The first is very interesting
as Fiat are looking to build a
new cost-effective, low-B-segment model which will recreate
the spirit of the 1980s Uno
model. The Uno in fact is still
a hugely popular entry-level model in South America. In
Brazil last month, where it is built at Fiat's
Betim plant, it was the fourth
best seller in its segment, behind the Fiat
Palio, VW
Gol and Chevrolet Celta,
all of which are important models. Fiat Auto South Africa
are also set to reintroduce the Uno,
which is now known as the "Mille" in 2007 as they capitalise
on strong African demand for cheap and basic cars. Fiat
Automòveis will lead development
of the new B-segment model.
2009 will also see a new crossover arriving as well as a
passenger carrying version of the new
Doblò. The Doblò range
was facelifted last autumn and
it immediately won the prestigious "Van of the Year" title;
the new model will also be developed and built by
Tofas in Turkey. As Fiat
seek to build on the success it
has had with niche versions of the Panda, the second version
of the 500 to hit the market will be a convertible. Finally
a facelifted
Sedici will also be launched.
The last year of the plan (2010) will see a the
next-generation A-segment Panda launched, along with a
second body style for the new low-B-segment model (in the
format of the Idea) and also a new station wagon version of
the Bravo. At the same time there will be
facelifted versions of the Bravo
and Linea, and Model Year
versions of the 500 and Croma.
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