13.12.2006 EUROPEAN LONG JUMP CHAMPION ANDREW HOWE COLLECTS A FIAT GRANDE PUNTO

Fiat has always played a leading role in the world of sport and it has now taken on board an exceptional new testimonial: Andrew Howe. The current European long-jump champion collected a sparkling new Fiat Punto this week at the Mirafiori Motor Village, after signing an agreement with the carmaker. The agreement between Fiat and Andrew will last one year, and envisages a basic contract, prizes and special incentives in the event of important sporting success, plus advertising campaigns featuring the Los Angeles born athlete.

Andrew Howe has become a Fiat testimonial not only for his unquestioned sporting qualities, which won him the very important European long jump title in August, but also for his image, which matches that of the Fiat brand perfectly. Howe is an eclectic athlete, who excels not only in the long jump discipline (he holds a personal best of 8.41 metres), but also in the 100 metres (personal best 10.27 sec.), the 200 metres (p.b. 20.28) and the 400 metres (p.b. 46.03). He came to attention by claiming third place in the long jump at the World Youth Championships at Debrecen in Hungary in 2001.
 

ANDREW HOWE

The current European long-jump champion collected a sparkling Fiat Punto this week at the Mirafiori Motor Village, after signing an agreement with the carmaker.

ANDREW HOWE

Fiat has always played a leading role in sport and has now taken on board an exceptional new testimonial: Andrew Howe.


At the 2004 World Junior Championships held at Grosetto in Italy he came first time both the long jump and the 200 metres. Earlier this year he came third in the long jump at the World Indoor Championship in Moscow (Russia) but it was at Gothenburg in Sweden this summer where he shot to prominence in the European Championships by winning the long jump.

The athlete, who was born in Los Angeles in 1985, has a very fresh, entertaining style, he plays in a rock band, and has a friendly, carefree personality, in other words, perfectly in line with the FIAT brand today. A brand that is close to the young and to the world of sport, enjoyed with a more relaxed and not necessarily competitive approach, paying attention to all the latest fashions, new trends and new styles.
 

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