Fiat has always
played a leading role in the world of sport and it has now
taken on board an exceptional new testimonial: Andrew Howe.
The current European long-jump champion collected a
sparkling new Fiat Punto this week at the Mirafiori Motor
Village, after signing an agreement with the carmaker. The
agreement between Fiat and Andrew will last one year, and
envisages a basic contract, prizes and special incentives in
the event of important sporting success, plus advertising
campaigns featuring the Los Angeles born athlete.
Andrew Howe has
become a Fiat testimonial not only for his unquestioned
sporting qualities, which won him the very important
European long jump title in August, but also for his image,
which matches that of the Fiat brand perfectly. Howe is an
eclectic athlete, who excels not only in the long jump
discipline (he holds a personal best of 8.41 metres), but
also in the 100 metres (personal best 10.27 sec.), the 200
metres (p.b. 20.28) and the 400 metres (p.b. 46.03). He came
to attention by claiming third place in the long jump at the
World Youth Championships at Debrecen in Hungary in 2001.
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The current European long-jump champion collected a
sparkling Fiat Punto this week at the Mirafiori
Motor Village, after signing an agreement with the
carmaker. |
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Fiat has always played a leading
role in sport and has now taken on board an
exceptional new testimonial: Andrew Howe. |
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At the 2004 World Junior Championships held at Grosetto in
Italy he came first time both the long jump and the 200
metres. Earlier this year he came third in the long jump at
the World Indoor Championship in Moscow (Russia) but it was
at Gothenburg in Sweden this summer where he shot to
prominence in the European Championships by winning the long
jump.
The athlete, who
was born in Los Angeles in 1985, has a very fresh,
entertaining style, he plays in a rock band, and has a
friendly, carefree personality, in other words, perfectly in
line with the FIAT brand today. A brand that is close to the
young and to the world of sport, enjoyed with a more relaxed
and not necessarily competitive approach, paying attention
to all the latest fashions, new trends and new styles.
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