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The blog
http://www.quellichebravo.it/
has been launched today. With this original initiative, for
the first time ever the debut of a new car will be
accompanied by the anecdotes and sketches of the people who
have designed, developed and built it. The Fiat brand is
opening the doors of its organisation to the many fans who
have displayed curiosity and interest in the new Fiat Bravo.
Right up to the
official launch in February, users will have access to a
truly unique site, managed by the Fiat Marketing
organisation and the Leo Burnett Arc agency, which will
propose interviews and other material (pictures, sketches
and videos) to communicate the enthusiasm of the people who
have been involved in the development of the new Fiat Bravo
over the last 18 months. The site will be kept updated with
new programmes, and will include several galleries of
photos, drawings and videos; visitors will be able to
subscribe to a newsletter and receive “feed RSS”, informing
them when sections of particular interest to them are
updated.
The
http://www.quellichebravo.it/
site is a source of new information, which has all the
features typical of a blog: a virtual meeting place where
anyone can express his opinion freely.
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With this original initiative, for the first time
ever the debut of a new car will be accompanied by
the anecdotes and sketches of the people who have
designed, developed and built it. |
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The Fiat brand is opening the doors of its
organisation to the many fans who have displayed
curiosity and interest in the new Fiat Bravo. |
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It has a sort of diary which logs the opinions of the people
who visit it, leaving a message or post, which can contain
text, photographs or links to other sites. To ensure
maximum transparency, all the messages will be published,
creating a community where people can discuss the new model,
provided they respect basic rules of good behaviour. The
first post is from Luca De Meo, Fiat Brand Manager, who
invites all users to discover the new Bravo in this site
through the work of the designers, engineers, technicians
and workers: in other words, the people who have created the
Bravo and who are now manufacturing it.
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