During
a conference call following the announcement of the Fiat
Group's full year results yesterday, CEO Sergio Marchionne
discussed the report, and looked to the future. Fiat will
not close any plants in Italy he said, and the company is
trying to balance market demand with the system's productive
capacity. In regard to the Italian plants added that the
company was trying to use the subsidised lay-off scheme as
little as possible. He also said that their goal was to
eventually produce 1,800,000 cars per year.
In reference to much speculation that the carmaker could
beat its 2006 and 2007 financial performance forecasts
Marchionne told the conference call that Fiat may
"move the targets when we have a
substantial part of 2006 under our belt," adding that
cashflow should be positive this year: "I expect the auto
business to stop burning cash in 2006. At worst it will be
cash flow neutral.' Fiat Auto revealed in the
financial report that it is targeting positive product
margins this year of between 0.5 and 1.0 percent, as opposed
to a loss last year.
The upbeat CEO sees the fortunes of the 'sporty' Alfa Romeo
brand as being Fiat Auto's main concern for 2006, revamping
and repositioning its market position. Marchionne said that
it is "the brand with the biggest potential but we are
struggling on repositioning." The arrival of the Alfa 159
sedan has got off to a slow start because only a limited
range has been available so far.
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The arrival of the Alfa 159 'Sportwagon' version next
month will be significant, said Sergio Marchionne
who believes that it will account for a highly 'significant' percentage of Alfa 159
range sales. |
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Fiat Chairman, Luca di Montezemolo expressed
'deep
satisfaction' with respect to yesterday's
performance
and underlined that 'these are results which a year
and a half ago were difficult to predict, and which
create the premise of interesting development for
years to come'. |
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Rectifying the slump in demand for the Alfa 147
hatchback will also be a priority for 2006, and
repositioning on price to more accurately target
rival models is 'starting to show results' Fiat CEO Sergio
Marchionne said yesterday. |
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As well a a wider array of further engine
options, the arrival of the 'Sportwagon' version of the Alfa
159 next month will be significant, with Marchionne
believing that 'estate' will account for a highly
"significant" percentage of sales. He is aiming for sales of
85,000 units of the Alfa 159 in 2006, with a rise to around
120,000 in 2007, a reduction on initially set targets. "We
had quality issues in 2005, now it is stable and we are
producing sufficient volumes to penetrate the European
market," he added.
Rectifying the recent slump in demand for the Alfa 147
hatchback will also be a priority for 2006, and its
repositioning on price and value to more accurately target
rival's offerings is now 'starting to show results',
Marchionne said. The new Brera sportscar, launched in
December in Italy, as the forthcoming Brera-based Spider
convertible, will help Alfa Romeo through 2006 which is
regarded as "a transition year" and will complete the
brand's range. He added that overhauling the European
distribution network is proceeding well. The situation on
the ground has been rectified in France, and positive
progress is now being made on Spain and Germany, while the
UK will see major investment this year.
Fiat Group Chairman, Luca di Montezemolo expressed "deep
satisfaction" with respect to yesterday's results and
underlined that "these are results which a year and a half
ago were difficult to predict, and which create the premise
of interesting development for years to come". He added that
"all sectors closed in the black and improved with respect
to 2004. All targets given by Marchionne, to analysts in
July of 2004 were exceeded, and target objectives for 2006
have been confirmed."
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