In an interview
this week with Germany's prestigious "Auto, Motor und Sport"
magazine Fiat CEO Sergio Marchionne told of his expectations
that the company will make real gains this year while also
ruling out any plant closures.
Asked as to why Fiat Auto is not cutting staff in keeping
with what its German counterparts are doing, Marchionne
highlighted how "Fiat turned in an 820 million euros loss
during 2004, compared to savings derived through plant
closure which would stand at just 35 million euros. The
figures speak clearly: there is little to be gained by
closing plants. Moreover Italy's subsidised layoff schemes
allows us to employ staff in a flexible manner, long-term,
depending on the current state of demand. My aim is to
achieve an 8.5 pct stake in the European car market by 2008,
having achieved which we can go back to full-time employment
for all our workers. If need be, we can even increase our
staffing levels."
Marchionne emphasised how any future strategic
miscalculations would prove in all likelihood, fatal. A fact
which the Fiat CEO will involve into a greater sense of
responsibility from the top management: "We can't afford any
more mistakes; ever since we broke up with General Motors we
have regained precious freedom. Our industry requires
discipline when it comes to enacting strategies as well as
when we are called to account."
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"It's a case on its own and in the future we're not
going to aim for models such as the Thesis. That
necessarily requires a strong brand image. A cut in
the top tier is not something we're going to achieve
easily, that's Germany's playing field," said Sergio
Marchionne during his interview with Auto und Motor
Sport. |
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In an interview this week with Germany's "Auto,
Motor und Sport" magazine Fiat CEO Sergio Marchionne
told of the expectations that the company will make
real gains this year while also ruling out any plant
closures |
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As for the performance of the Auto Division's balance sheet,
Marchionne spoke of likely 2005 losses somewhere in the
order of 320 million euros, compared to what will be "gains
within 2006, don't ask me how much, I can assure you there
will be gains though." During to future platforms and models
the Fiat CEO spoke of their aim being to concentrate 75
percent of its car assembly "on four plants over the next
four years. We are concentrating on quality at present and I
intend to compare results with those of the German and
French manufacturers. Whatever the case, we're heading for
the future".
Finally Marchionne turned to the issue of the Lancia brand's
future. "It's a case on its own and in the future we're not
going to aim for models such as the Thesis. That necessarily
requires a strong brand image. A cut in the top tier is not
something we're going to achieve easily, that's Germany's
playing field. We'll press ahead with the Alfa 166, and then
we'll have a hard think about the next model. There's no
room for fancy stuff". As for the prospect of future
co-operation between Fiat and Volkswagen, Marchionne is
clear: "anytime".
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