Fiat Auto sales
soared across Europe last month as the new Fiat Grande Punto model bounced to the top of B-segment, and both Alfa
Romeo and Lancia posted healthy gains. The figures for
January 2006 were released this morning by European car
manufacturer member body ACEA, and relate to the fifteen
European Union (EU) member states, plus the European Free
Trade Agreement (EFTA) signatories.
As a whole Fiat Auto (including the Fiat, Lancia, Alfa Romeo
and LCV brands) recorded a 19.8 pct rise year-on-year,
giving the resurgent Italian carmaker an 8.5 pct share of
the total pan-European car market (up from 7.3 pct held in
January 2005.) Jan 2006 saw 102,771 new Fiat Auto vehicles
registered as opposed to 85,789 for the equivalent month
last year. Overall, the European car market climbed by 2.9
pct, led upwards by Belgium (+14.1 pct), Ireland (+12.5 pct)
Germany (+10.8 pct) and Italy (+10.7 pct). Biggest losers
included the UK (-13.3 pct) and Greece (-6.6 pct) while
Spain was flat.
It was a superb performance from Fiat, driven on by demand
for the new 'compact' Grande Punto model which outshone its
B-segment rivals as it rolls out across Europe, although
January's figures don't include the UK, the fourth biggest
new car market, where it only went on general sale last
weekend. It has been reported that the Grande Punto sold
37,977 units last month, ahead of the 'Car of the Year'
Award-winning new Renault Clio (36,016) and Ford's venerable
Fiesta model (31,470.)
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The 'sporty' Alfa Romeo division turned in a very
solid month's figures, up by 6.2 pct, as the new
Alfa 159 continues to build marketplace acceptance,
and as the Milanese brand now puts a long run of
falling sales firmly behind it. |
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Fiat Auto sales soared across European last month as
the new Fiat Grande Punto model bounced to the top
of B-segment, and both Alfa Romeo and Lancia posted
healthy gains. |
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Splitting the Fiat Auto brand's performances apart,
Fiat-branded vehicles (including LCV) were up by a massive
26.2 pct year-on-year last month, with 78,080 new
registrations as opposed to 61,892 in Jan 2005. This gave
Fiat a 6.5 pct share of the overall European market, up from
5.3 pct year-on-year.
The 'sporty' Alfa Romeo division turned in a very solid
month's figures, up by 6.2 pct in January year-on-year, as the new
Giorgetto Giugiaro-designed Alfa 159 sedan continues to build marketplace acceptance, and as the
Milanese brand now puts a long run of falling sales firmly
behind it. They sold 12,430 new cars in January, up from
11,700 year-on-year, keeping their market share steady at
1.0 pct. As well as the new Alfa 159, they are being helped
by the arrival of the Brera sportscar which is now on sale
in Italy, and a market repositioning for entry-level Alfa
147 hatchback versions.
Lancia too stemmed a recent lacklustre run, during last
month, up by 1.8 pct year-on-year, helped mainly by very
strong domestic market conditions on which the brand is at
present somewhat overreliant. Fiat Auto's 'luxury' division
is being stymied by a lack of truly new models, although the
recent arrival of new versions of the Ypsilon model range
have gained a market edge. Lancia sold 12,430 new cars last
month to take a 1.0 pct share of the European market, up
from 11,619 registered in January 2005.
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