Last month
Italian new car registrations climbed by a healthy 6.04 pct
year-on-year to 209,512 units, from 197,578 achieved in
February 2005, reported national transport body UNRAE
yesterday. Fiat itself claimed a market share of 30.83 pct
last month, up from the 29.08 pct achieved in Feb 2005, and
importantly comfortably well above the psychological 30 pct
barrier.
Boosted by the market-leading new Grande Punto model Fiat
branded cars saw their sales rise by a market-busting 19.23
pct to 48,866 units, from 40,983 sold a year ago. This
served up to give them a 23.32 pct share of the Italian
market, up from 20.74 pct in Feb 2005. The new Grande Punto
was revealed this week to have an order book now above
165,000, and this model, which was also the best-selling car
across Western Europe in January, continues to drive Fiat's
revival forward.
Fiat's specialist brands endured a more difficult month
though. Alfa Romeo lost 7.70 pct year-on-year after selling
6,265 new cars (as opposed to 6,788 in Feb 2005), reducing
their share of the Italian market from 3.44 pct to 2.99 pct.
Lancia slipped very slightly, down 2.25 pct after selling
9,469 new vehicles (9,687 in Feb 2005). Their share of the
overall market was down to 4.52 pct, from 4.90 pct achieved
a year ago. Maserati sold 38 new cars last month, down from
50 units a year ago.
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Lancia's sales slipped very slightly last month in
Italy, down 2.25 pct after selling 9,469 new
vehicles (9,687 in Feb 2005). Their share of the
overall market was down to 4.52 pct, from 4.90 pct
achieved a year ago. (Above: Lancia Musa centenary
edition at the Geneva Motor Show this week). |
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Boosted by the market-leading new Grande Punto model
(above: at the Geneva Motor Show this week), Fiat
branded cars saw their sales rise by a
market-busting 19.23 pct to 48,866 units, from
40,983 sold a year ago. |
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The Fiat Punto was again Italy's undisputed best selling car last month
with 23,313 deliveries (this figure including the existing Punto model
range as well as the new Grande Punto) up from the
16,227 sales that the outgoing Punto achieved in Feb 2005.
Next up last month was the A-segment dominating Panda with 12,144 sales (its
volumes up from
11,335 units in Feb 2005) while the Lancia Ypsilon was in a
solid fourth place,
it also increasing its total volumes, from 6,178 units in Feb 2005,
to 6,498 last month. Completing Fiat Auto's presence in the
top ten best sellers list the Alfa 147 was in ninth place
with 3,809 registrations. Benefiting from a market
repositioning of entry-level models it posting good gains on the 3,674
units which were sold during the equivalent period last year.
Other pleasing performances last month were turned in by the
Croma station wagon (2,117 units sold), the Musa (2,557) which in fact
outsold the Fiat Idea in the 'mini MPV' segment (2,246), Multipla (2,407), Phedra
(335), Alfa GT Coupé (407) and the Doblò light commercial (706.) The Alfa 159
sold 1,547 units last month, while the brand-new Brera sportscar
claimed 163 sales.
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