With a
new-generation of Ducato van range, codenamed X250, just
around the corner, last month saw Fiat Veicoli Commerciali
turn in its best sales performance in Italy since the end of
2002. Fiat Auto's commercial vehicle division has been the
star performer in their portfolio of brands in recent years,
and last month was the same story with 9,684 new vehicle
sales, 27.1 percent up on March 2005 when the division sold
7,619 units.
This sterling performance gave Fiat LCV a 44.8 pct of their
domestic commercial vehicle market last month, and with a
total of 23,338 sales from January 2006 up to the end of
March they have recorded a 42.1 pct share of the market for
the first quarter of 2006 and a healthy 10.5 pct
year-on-year increase.
The Italian commercial vehicle market in fact grew during
March: 21,637 units equating to an 8.3 pct rise compared to
March 2005 when 19,974 commercial vehicles were sold. The
whole commercial vehicle market in Italy had started the
year by slipping 2.1 pct in January, before climbing 2.8 pct
in February. A combined total of 55,415 new commercial
vehicles have been sold now in Italy this year, up by 3.4
pct on the first three months of 2005 when 53,588 units were
shifted.
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The Fiat Panda van
option continues to be the most requested Fiat Light
Commercial Vehicle in Italy, well ahead of the Doblò
range. |
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With a new-generation of Ducato van, codenamed X250,
just around the corner, last month Fiat Veicoli
Commerciali turned it is best sales performance in
Italy since the end of 2002. Photo: Hellfire.it |
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Leading the Fiat Veicoli Commerciali division's drive for
sales last month were the Panda Van and the new Doblò Cargo
range, the latter which last autumn claimed the 'Van of the
Year 2006' title on its debut. Around 3,000 Panda vans were
sold during March, while the newly facelifted Doblò Cargo,
with 2,200 sales, was up by no less than 33 pct on March
2005.
Of the other national brands, Fiat's Iveco division saw
sales slide 22.9 pct during March, with 1,447 unit sales as
opposed to 1,877 in March 2005. This equated to a 6.7 pct
overall market share for last month. Totalled for the year
Iveco have shifted 3,999 light commercial vans, trucks and
buses, down 15.1 pct on the first quarter of 2005 when they
sold 4,617 units. Meanwhile Piaggio saw their sales climb
22.2 pct last month, 452 units (370 in March 2005) sales
giving them a 2.1 share of the Italian market.
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