Tata Motors is
in discussions with Fiat Auto over joint manufacturing, said
Chairman Ratan Tata yesterday, while suggesting that in the
future the Indian carmaker could become responsible for
distributing the Alfa Romeo, Ferrari and Maserati brands.
His comments were made to shareholders during Tata Motors'
Annual General Meeting which was held yesterday. The upbeat
comments from Ratan Tata, who earlier this year was made a
full member of the Fiat Group's Board of Directors, suggest
that the negotiations between Fiat Auto and Tata Motors are
now spreading much wider in scope and are likely to produce
fresh strategies soon.
Last September, Tata Motors and Fiat SpA signed a
"Memorandum of Understanding" (MoU) which would “analyse the
feasibility of co-operation, across markets, in the area of
passenger cars that would encompass development,
manufacturing, sourcing and distribution of products,
aggregates and components.” The first fruits of this
co-operation was an agreement in March to begin jointly
selling cars through each other's dealer network. The
new Tata-Fiat
dealer network comprises 25 existing Tata Motors Passenger
Vehicles dealers and 3 existing Fiat India dealers. The 28
Tata-Fiat dealers
are now selling the Fiat Palio (1.2 EL PS, 1.2 ELX, 1.6
Sports) and the Fiat Adventure (1.6 Sports), and all Tata
Motors Passenger Vehicles – the Tata Indica, the Tata
Indigo, the Tata Indigo Marina, the Tata Sumo and the Tata
Safari.
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The Fiat Palio Adventure is one of Fiat India's
range of models that are now being also sold through
the Tata Motors dealership network. |
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Ferrari's 612
Scaglietti and 599GTB Fiorano at the Goodwood
Festival of Speed last weekend: Yesterday Tata
Motors Chairman Ratan Tata suggested the Indian
carmaker could sell Prancing Horse cars in the
future. |
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At the AGM yesterday Ratan Tata said: “The Fiat
deal envisages introducing more advanced products in the
country. It isn't inconceivable that the current marketing
alliance may stretch beyond the Fiat brand and include the
other Fiat’s brands including Alfa Romeo, Maserati, and
Ferrari. It envisages joint product development, car badging,
and technological exchange,” added Tata. The "car badging"
scenario could well see Tata producing Fiat branded cars for
the Italian carmaker of Fiat producing Tata branded cars for
the Indian concern. Fiat's underused plant at Kurla (Mumbai)
could well be used to build cars on behalf of Tata Motors.
Meanwhile Tata Motors has just reported a strong sales
performance for June with a total sale of 45,223 vehicles
(including exports), a growth of 37% over 33,018 vehicles in
June last year. The passenger vehicle business reported a
total sale of 18,463 vehicles in the domestic market in June
2006, an increase of 27.8% over June 2005. The Indica sold
12,271 nos., a growth of 41% over June 2005. The Indigo
family registered sales of 2,885 nos., a decline of 1.7%
over June 2005. The Sumo and Safari accounted for sales of
3,307 nos., a growth of 17.5% over June 2005. The new Safari
range launched in the latter part of the month enabled the
model to cross the 1,000 sales mark in a month for the first
time, at 1011 nos.
Cumulative sales of passenger vehicles in the domestic
market for the fiscal were 49,906 nos., an increase of 21.2%
over last year. Cumulative sales of Indica at 33,173 nos.
registered a growth of 32.7% over last year while cumulative
sales of the Indigo family at 8,316 nos. registered a
decline of 6% over last year. The entry mid-size segment
continues to see a decline which started in 2005-06, and the
Indigo range has increased its market share in a declining
segment. Cumulative sales of Sumo and Safari were 8,417
nos., a growth of 14.6% over last year.
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