Automobili Lamborghini S.p.A. has been presented the highly coveted “Best of Corporate Publishing Award 2006” after only the first issue of its new customer magazine. The cutting edge publication was one of five magazines shortlisted and came on top in the hardest fought category, “B2C//Automobile”, winning against established competitors from Audi, BMW, Mercedes and Mini.

The “Best of Corporate Publishing Award” is Europe’s largest competition for corporate communications. A record total of 542 entries in 26 individual categories were submitted this year. The Best of Corporate Publishing Award is presented by “Forum Corporate Publishing e. V.” and Horizont productions. The 58-person jury comprises renowned experts from the areas of journalism, arts administration, marketing, corporate and internal communications, printed media and CRM/direct marketing.

The Lamborghini Magazine systematically embodies the three Lamborghini brand values of “extreme”, “uncompromising” and “Italian”. Its concept is based on a different topic for each issue.
 

These are accompanied by surprising and bold changes in perspective that serve to highlight contrasts and provoke thought. The exclusive Lamborghini Magazine is published twice yearly and has a total circulation of 12,000 copies, with an English international edition as well as Italian and German editions.

The magazine is produced by Automobili Lamborghini S.p.A. and the agency köckritzdörrich, situated in Reutlingen, Germany. The prize winning first issue of the new magazine was characterised by its central theme of “ME” and the use of the colour white. The second exclusive issue, which is entitled “ON THE EDGE”, will be published at the end of July 2006.