Lancia are presenting the new 'Collezione Centenario' range in their dealerships across Italy this weekend as they celebrate their 100th anniversary with special limited-edition versions of the Ypsilon, Musa and Thesis that carefully reflect the brand's historic values. At the same time a new dedicated advertising campaign by Armando Testa to introduce the 'Collezione Centenario' (Centenary Collection) is also getting underway on Italian television.

The customer can specify these limited-edition 'special' Ypsilon, Musa or Thesis models which come with their distinctive B-pillar mounted centenary logos in any version of the model range, including with Lancia's exclusive 'bi-colore' finish which, while embodying strong historical references, also serves to set the brand apart from its rivals in the modern age.

The Lancia Ypsilon Collezione Centenario ranges comes with the option of the bi-colore varnished paint finish, while inside the seats and panels can be specified in the 'Glamour' finish (cloth or leather). The radio comes with a CD player and MP3 reader while 15- or 16-inch alloy wheels can be added to improve its visual appearance. Other options for Lancia's stylish 'pocket flagship' include the popular robotized DFN (Dolce Far Niente) gearbox system, dual-zone climate control, SatNav, a Bose Hi-Fi and the distinctive large glass 'Gran Luce' roof. The Ypsilon Collezione Centenario range starts at 11,000 euros for the entry-level 1.2 8v version.

Next up is the Musa Collezione Centenario, which is again available in a full range of bi-colore paint finishes. The Musa is a spacious, luxurious small MPV, and the interior finish is detailed and plush. Brown or Ivory leather can be specified along with the distinctive Musa script which is splayed across the front headrests. Lancia see the Musa as a 'pleasant living space' and the Collezione Centenario edition features adjustable modular seats with 32 configurations, dual-zone climate control, SatNav, CD and MP3 player, GSM with 'vivavoce', and bi-colore 16-inch alloy wheels. Safety is an important embedded factor in the Musa and these special version include 4 airbags, parking sensors, ESP, ABS with EBD, ASR, Hill Holder, and fog lights amongst their safety aids. Also available is the DFN gearbox and Gran Luce sunroof. Prices for the Musa Collezione Centenario start at 14,350 euros.

The third special edition is the Thesis Collezione Centenario which combines a sporting heart with carefully refined elegance.
 

Emblazoned with the special logos on the B-pillar it is offered in two metallic paint finishes: Grigio Palladio or Nero Paganini and 18-inch wheels. Inside the Thesis Collezione Centenario features distinctive red Frau leather seats and panels. Other features on this model include ABS, EBD, ESP, ASR, eight airbags, SatNav, multizone climate control, Bose H-Fi with CD changer, bi-xenon headlights, cruise control and volume alarm. The Thesis Collezione Centenario also includes the new 185bhp 2.4-litre 20v JTD turbodiesel engine which reaches EURO4 standards and features an anti-particle filter. Prices for the Thesis Collezione Centenario, which will also feature in a new cinema film shortly to be released, start at around 53,000 euros.

At the same time the Lancia Phedra MPV has received the new 2.0-litre JTD unit that was introduced recently on the Fiat Ulysse. With a power output of 120 bhp at 4,000 rpm, and maximum torque of 300 Nm at 2,000 rpm, this new diesel engine is fully compliant with EURO4 emission regulations. The combination is also now available with a six-speed gearbox.