With shades of a rock music tour, Maserati has taken to
the road this northern summer in Europe with a fleet of
trucks, cars and concert equipment in the “Spell Of The
Trident” tour crisscrossing Europe to bring the
excitement of Maserati to every major car market.
"The
guests invited to attend the ‘Spell of the Trident’
events throughout Europe will be transported to the
evocative and sensual world that is uniquely Maserati,”
says Maserati’s Australian-born Global Marketing Manager
and organizer of the tour, Herbert Appleroth.
“Membership of the Maserati family is something that is
captivating and offers a level charisma that is unlike
anything associated with other luxury car brands. These
events will provide an experience that is intense and
comprehensive, rich in the legend that is Maserati and
provide a complete experience of our latest model
range."
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The combination of Maserati's exciting performance,
avantguard design and style, attention to detail
craftsmanship and cutting edge technical innovation,
provides owners an experience that goes beyond
simply a mode of transport. The Spell of the Trident
tour shares these special experiences with all
invitees. |
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The presence of the
Maserati truck which will be part of the background
during the Spell of the Trident road show throughout
the several European cities. |
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The tour starts in Lugarno, Switzerland and will hit eleven
cities in Switzerland, Germany, Austria, and Great Britain
before its conclusion in Italy at the end of the summer. The
event begins with a lavish VIP cocktail party followed by a
driving test of Maserati's whole line-up, is to give a true
sensory experience. The combination of Maserati's exciting
performance, avant-garde design and style, attention to
detail craftsmanship and cutting edge technical innovation,
provides owners an experience that goes beyond simply a mode
of transport. The ‘Spell of the Trident’ tour shares these
special experiences with all invitees.
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