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The James Bond production company has chosen New Holland,
the global construction equipment manufacturer member of the
Fiat Group, to supply a total of 11 machines, including two
W190 wheel loaders, to support the making of the latest
blockbuster.
A New Holland W190 will have the starring role in the new
film’s opening sequence where, in a special Bond chase
situation, the new James Bond – Daniel Craig – also making
his debut appearance, gives chase to one of the film’s
villains, “Two Fingers.” The remaining New Holland machines,
including crawler excavators, backhoe loaders and skid steer
loaders, will be used to create a realistic construction
site, where the action sequence takes place. Filming for
this sequence has already been completed in the Bahamas.
Said Luigi Monti, Vice President Global Marketing for New
Holland, “We are proud to announce our partnership in the
next James Bond movie ‘Casino Royale.’ There are many strong
similarities between Bond and New Holland. Bond has a
strong history, with an impressive heritage of renowned
leading actors associated as ‘Bond’ men.
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New Holland machines, including crawler excavators,
backhoe loaders and skid steer loaders, will be used
to create a realistic construction site for the
opening sequence. Filming for this sequence has
already been completed in the Bahamas. |
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A W190 will have the starring role in the film’s
opening sequence where, in a special Bond chase
situation, the new James Bond, Daniel Craig (above)
who is also making his debut appearance, gives chase
to one of the film’s villains, “Two Fingers.” |
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New Holland has an even longer history and its own star
line-up of famous, heritage brands – Fiat Kobelco, Kobelco,
O&K, New Holland Construction and Fiatallis: 236 combined
years of experience for one stronger, global brand, and in
any launch the tradition becomes a new product. Bond
and New Holland are loyal, dependable, trustworthy, solid
and have passion for their jobs. Bond has the latest
technology at his fingertips and is a problem solver, as is
New Holland, with its leading-technology, global alliance
partner, Kobelco."
Already a star on job sites around the world, the W190 can
be seen on the New Holland stand at Paris’ Intermat (Hall
5A, stand G131) to be held from April 24-29 at the Centre
d'Expositions, ZAC Paris-Nord 2, 93420 Villepinte.
New Holland
is a global, full-line construction equipment brand bringing
together the knowledge and experience of its heritage brands
- Fiat Kobelco, Kobelco, O&K, New Holland Construction and
Fiatallis. New Holland is supported by more than 700 dealers
with over 1600 outlets in more than 100 countries, plus the
strength and resources of its world-wide commercial,
industrial, product support and finance organisations.
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