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After
introduction to the press at international level, the launch
of the new Iveco Daily is going through its liveliest phase
which includes meetings with the sales organisations of the
individual countries in which it is represented. In the
meantime though, the new Daily has already aroused the
interest of customers who are already showing their
confidence in this new Iveco vehicle with five thousand
orders from all over Europe, even before it being launched
into these markets.
It is an initial success story and a good omen for the new Daily, which
inaugurated a series of six events dedicated to the Iveco
Sales Network in Italy in an arena
specially built within the area of Torino Esposizioni.
Throughout these last weeks the introduction of new Daily is involving
staff from the 57 Iveco dealers across
Italy, together with company staff and many major Italian car
fitters.
The international launch of new Daily started last month and
will extend until the end of June. Actually, a
global-size event, it is being articulated into 36 meetings
with more than 4000 participants, among which Iveco delegations
from China, South America, South Africa, Turkey, and
Australia.
The event is named “Professional DNA”, which energetically
stresses that Daily is made by professionals for
professionals. It is a new vehicle designed starting from a
deeper insight of product and brand features in view of
involving the sales network both technically and
emotionally.
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The international launch of new Daily started last
month and will extend almost until the end of June.
Actually, a global-size event, it is being
articulated into 36 meetings with more than 4000
participants, among which Iveco delegations from
China, South America, South Africa, Turkey, and
Australia. |
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The New Iveco Daily, seen here during its media
launch, has already aroused the interest
of customers who are already showing their
confidence with five thousand orders
from all over Europe, even before it being launched on their
respective markets. |
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A series of short films features top level professionals who
express their points of view about its sturdiness, engines,
comfort, safety, and style and these aspects are related
from time to time to the inspiring concepts, image or
technologies of the new Daily.
Among the
extraordinary testimonials which appear in the launch
presentation films,
are Enrico Fabris (the multi-medal winning speed skater at 2006 Turin
Winter Olympic Games), Paolo Martinelli
(Scuderia Ferrari's Engine Department Manager), Alfio Quarteroni
(Professor at Lausanne University and scientific advisor for
the design team of Alinghi), Klaus Meder (Executive
Vice-President of Bosch Chassis Systems Control), Gabriele
Del Mese (Managing Director of Ove Arup Italia, an engineering
firm), Alessandro Fiaschi (captain-pilot, Tornado instructor,
and former pilot in the Italian acrobatic team, the "Frecce
Tricolori"), and last but by no means least Giorgetto
Giugiaro (the styling designer of new Daily).
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