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					No other product 
					in history has taken humiliation, destruction and poverty 
					and made them the stuff of dreams. The Vespa, the original 
					and best Italian motorino(scooter) has just turned 60, and 
					despite 20,000 mechanical changes, 120 different models and 
					total sales of more than 16 million, it is still 
					recognisably the same machine as the one that made its debut 
					in April 1946. 
					Inside, though, 
					everything has changed: the old two-stroke engine, as 
					responsive and peppy as it was noisy and polluting, has 
					given way to a clean, quiet four stroke; the transmission is 
					automatic. But the look is essentially unchanged. For one 
					new model, the makers are even putting the headlamp back on 
					the mudguard, as it was on the original. They can't tamper 
					with the look too much - they can only tease and titivate 
					it, adding leather seats, fiddling with the shape of the 
					handlebars - because the Vespa is much more than just 
					another two-wheeler: In one clean, sleek piece of machinery 
					it says Italy, with all the sweet connotations that word has 
					acquired: sunshine, speed, voluptuous olive-skinned women, 
					casually impeccable men. It says Gregory Peck and Audrey 
					Hepburn, breezing through the city in Roman Holiday. More 
					than the Mini, the Jaguar, the Aston Martin or the Ferrari, 
					the Vespa is the ultimate cool machine. 
					But is also, in 
					much of the world, the poor man's saloon car, the simplest 
					and cheapest family vehicle. What the sit-up-and-beg bicycle 
					was in Mao's China, the Vespa was, and to a large degree 
					remains, in the teeming cities of India, carrying husband, 
					wife, nursing baby, two children and luggage on family 
					excursions. When the Vespa came into being, Italy, too, was 
					a poor country. Enrico Piaggio, the son of the founder of 
					the company of the same name, was an aeroplane builder. His 
					designer, Corradino D'Ascanio, was an aeronautical designer 
					who built the first modern helicopter. But in the spring of 
					1946, ravaged by war and invasion, this country did not need 
					more planes and helicopters. Italy needed to get out of the 
					rubble of its bombed cities and on to the potholed road. The 
					country had no money and no work, no place to go and nothing 
					to do when it got there, and its whole future to invent from 
					scratch. The Vespa was the product of desperation, and the 
					answer to desperation. 
					One reason it 
					did so well, from the day it launched, was that it was the 
					ultimate anti-motorcycle motorcycle. What makes motorbikes 
					irresistible to the minority of the population that finds 
					them so is precisely what makes them obnoxious to everybody 
					else. They are intimidating, noisy and dangerous looking. 
					They go much too fast. You have to lie almost flat to ride 
					them, wearing heavy protective clothing, and you look as if 
					you are going to die. It is almost impossible to ride them 
					and not get dirty. Piaggio's good fortune was that Corradino 
					D'Ascanio belonged to that segment of the population that 
					really hates motorbikes. So he produced a two-wheeler 
					radically different from any that had been previously 
					thought of, as if the classic motorcycle had never existed. 
					Yet if Piaggio 
					had given the nod to D'Ascanio's last prototype but one, the 
					whole project might have sunk without trace - and Italy's 
					reputation for elegance, style, sexiness etc with it. 
					Because that prototype, the MP5, stank. It was nicknamed "Paperino", 
					the Italian for Donald Duck, because of its ugliness. The 
					fundamental ideas of the scooter were already present, the 
					notion of hiding the engine and protecting the rider behind 
					a curving sweep of steel that culminates in the handlebars. 
					But a crucial final step had yet to be taken: the engine's 
					bulk was still throbbing between the rider's splayed legs. 
					Piaggio told D'Ascanio to have another try.
 With the MP6, 
					the breakthrough was achieved. D'Ascanio slices out the 
					engine, as if with a sweep of a butter knife, and banishes 
					it to the hubs of the back wheel where it sits like a 
					bulbous growth either side of the chassis. Nothing but air 
					separates the seat and the handlebars, and the rider can 
					place his or her feet on the spacious, empty platform with 
					knees together as if sitting at the table of a cafe eating a 
					gelato.
 
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							 The 
							Vespa MP5 was nicknamed "Paperino", 
					the Italian for Donald Duck, because of its ugliness. The 
					fundamental ideas of the scooter were already present, the 
					notion of hiding the engine and protecting the rider behind 
					a curving sweep of steel that culminates in the handlebars. 
					But a crucial final step had yet to be taken: the engine's 
					bulk was still throbbing between the rider's splayed legs. |  |  
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												 The Vespa's extraordinary 
												longevity - it has far 
												outstripped other cult motoring 
												object such as the Mini and the 
												Beetle - owes much to its 
												revolutionary design; but also 
												to Italian cities, many of which 
												are impossible to negotiate by 
												any other means. |  |  
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							 Piaggio have celebrated 
							the 60th anniversary of the Vespa scooter by 
							introducing the special GT-60 model. |  |  | 
			
				
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					 No other product 
					in history has taken humiliation, destruction and poverty 
					and made them the stuff of dreams. The Vespa, the original 
					and best Italian motorino(scooter) has just turned 60, and 
					despite 20,000 mechanical changes, 120 different models and 
					total sales of more than 16 million, it is still 
					recognisably the same machine as the one that made its debut 
					in April 1946. |  |  
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							 Piaggio took one look at the MP6, with its bulbous 
							yet aerodynamically curving engine housing and 
							exclaimed: "Sembra una vespa!" - 
												"It looks like a wasp!" The name 
												stuck, and was soon being 
												applied to the infernal whining 
												of the machine's two-stroke 
												engine as the swarms took over 
												Italy's cobbled lanes. |  |  
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					Piaggio took one look at that 
												revolutionary design, with the 
												bulbous yet aerodynamically 
												curving engine housing and 
												exclaimed: "Sembra una vespa!" - 
												"It looks like a wasp!" The name 
												stuck, and was soon being 
												applied to the infernal whining 
												of the machine's two-stroke 
												engine as the swarms took over 
												Italy's cobbled lanes.
 
 The 1950s were the beginning of 
												the heyday of the Vespa: one 
												million scooters were produced 
												in its first decade, and 
												factories opened in Britain, 
												Germany, France, Belgium, Spain, 
												Indonesia and India as well as 
												Italy.
												Italy's transformation from a 
												picturesque but rather 
												ridiculous place, the home of 
												spaghetti and Fascism, to the 
												epitome of Mediterranean chic, 
												was well under way. It was 
												incarnated in figures such as 
												Gianni Agnelli, the elegant boss 
												of Fiat, who had A-list friends 
												across the world; in products 
												such as the Olivetti typewriter 
												and modern Italian furniture; in 
												the burgeoning film industry and 
												its extraordinary directors, 
												Fellini, Pasolini, Visconti. But 
												nothing captured the spirit of 
												that transformation better than 
												the Vespa.
 
												
												It epitomised the way that - in 
												the teeth of American cultural 
												hegemony and although profoundly 
												influenced by America - Italy 
												managed to plot its own postwar 
												course, to create its own icons 
												of style. American cars sprouted 
												absurd fins and ballooned ever 
												larger. Yet no American in a 
												Chevy ever looked cooler than 
												Gregory Peck squiring his 
												princess past the Coliseum on 
												the Vespa. That was 1953, and 
												sales of the machine went 
												through the roof. And American 
												celebrities came flocking. 
												Marlon Brando, Ben Hur director 
												William Wyler, Charlton Heston 
												and John Wayne were among the 
												Americans who succumbed. 
												
												It was on the coat tails of 
												Roman Holiday that the Vespa 
												charisma crossed the Channel 
												and, in the mid-60s, became the 
												defining element in the Bank 
												Holiday wars between Mods and 
												Rockers. The Rockers, like the 
												Hells Angels they anticipated, 
												were greasy, dirty and hairy; 
												obviously trouble. The Mods were 
												more ambiguous; nicely turned 
												out in their Fred Perry sports 
												shirts and tight-fitting, 
												three-button, Italian-style 
												suits, sharp hair cuts and these 
												domesticated Italian 
												two-wheelers. But they were no 
												pushovers. They listened to ska 
												and soul music, the Action and 
												the Who; they took pep pills and 
												fought the Rockers on the sands 
												of Margate and Brighton with 
												chains and flicknives. They did 
												what no Italian would have 
												thought of and loaded their 
												Vespas with mirrors and 
												redundant waving antennas. With 
												Mafia chic somewhere in the mix, 
												the Mods reinvented the Vespa as 
												a war machine. They took it as 
												far as it would go. But they 
												couldn't kill it off.
												Mods morphed into skinheads and 
												some of them still rode 
												scooters, but the Vespa on the 
												Italian cobbles - with stucco 
												and marble, wisteria and 
												umbrella pines in the background 
												- sailed on regardless. 
												
												The Eighties was the most 
												difficult decade for the Vespa, 
												because it signalled the arrival 
												of the Japanese. But thanks to a 
												mixture of protectionism and 
												patriotism, the Vespa did not 
												suffer the fate of Britain's 
												bike brands. Italy's roads today 
												are full of Yamahas, Hondas and 
												Suzukis, but the Vespas hold 
												their own: Piaggio, the company, 
												has refused to concede the 
												fight, bringing in supercharged 
												models while keeping the retro 
												market fully supplied. After 
												being banned from the US in the 
												1980s because the dirty 
												two-stroke engines failed to 
												meet emission standards, it has 
												returned with cleaner 
												four-stroke models. 
												
												Further developments are in the 
												offing. Piaggio tested a 
												zero-emission, 
												hydrogen-fuel-cell scooter this 
												year. The company's president, 
												Roberto Colaninno, said "On 11 
												May, at Campidoglio in Rome, we 
												will present Vespa with a 
												brilliant heir. We are talking 
												about a real revolution." Rumour 
												has it that Piaggio will unveil 
												the first Vespa three-wheeler. 
												
												The Vespa's extraordinary 
												longevity - it has far 
												outstripped other cult motoring 
												object such as the Mini and the 
												Beetle - owes much to its 
												revolutionary design; but also 
												to Italian cities, many of which 
												are impossible to negotiate by 
												any other means. There is 
												nowhere to park a car, even if 
												one has the patience to sit out 
												the interminable snarl-ups. In 
												ancient cities such as Rome, the 
												building of new subway lines is 
												permanently embroiled in 
												financial and archeological 
												challenges. The bicycle is only 
												for those with unusual courage. 
												The scooter, however is just 
												right.
 Report courtesy of 
												
												The 
												Independent
 
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