Piaggio Vehicles Pvt Limited, India’s largest diesel three wheeler manufacturer and a division of Piaggio & C. Spa, has announced a record sale of 400,000 vehicles during a span of 6 years. With an overall market share of 45 percent in the diesel three-wheeler business the company today has sustained its leadership in the three-wheeler cargo segment. It also has a significant presence in the passenger segment. Starting with a production of 40 vehicles per day in 1999, the company today produces 500 vehicles per day thus catering to the growing demand for the movement of people and cargo.

Mr. Ravi Chopra, Managing Director of Piaggio in India says that he is seeing his vision unfold into a reality. Our growth and achievement today is remarkable. It is a result of the total commitment, dedication and hard work of a “winning team." Mr. Chopra adds, that he is indeed proud of all the employees who have vastly contributed in the success of this venture in India.

Piaggio Vehicles Private has spread its network all over India with more than 250 dealerships and equal number of second-tier outlets. This network brings to its customers a level of satisfaction comparable to the world-class service offered by its parent company in Italy. Commenting on the remarkable achievement Mr. Ashutosh Khosla, Director-Sales said, “Our approach to marketing our brand started by changing the ground rules. We offered the customer the best 3-wheeler money could buy and till date.
 

"We have kept our promise to the customer by providing him vehicles that offer the highest fuel efficiency, the best load carrying capacity, the lowest operating costs, maximum reach and best service network. Our growth and progress is firmly linked to upgrading our quality and customer care on one side and on the other side to keep on developing the market by proposing business solutions to the customer to stay ahead in the market. That I believe is the formula for our success.”

The company foresees itself to be perceived as a high impact, fast response, innovative and growth oriented company, which is known around the world for its unmatched level of excellence. Today ‘Ape’ brand promises its customers complete element of trust which stands on pillars of total dependability, reliability and earn ability. High mileage, low operating cost and 20 months extended warranty makes the Piaggio Ape’ the first choice. This milestone of 400,000 satisfied owners is a hallmark of Piaggio’s commitment and dedication towards providing world class service at all touch points. It is a memorable occasion to celebrate when Piaggio touches upon so many lives and reaffirm its commitment to move the nation ahead- driving progress and prosperity.