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The assignment
of the prestigious Louis Vuitton Classic Concept Award marks
the end of a fantastic year for the Maserati Birdcage 75th,
a supercar prototype developed by Pininfarina to celebrate
its 75 years of business, reviving the storied theme of the
dream car and seamlessly integrating truly exclusive design,
sports DNA and technological innovation.
The Birdcage 75th carried off the elite Louis Vuitton Award,
assigned to the maximum expression of functioning prototypes
amongst those presented during the major international motor
shows of the preceding year, for the following reason:
“Celebrating the cooperation between Maserati, Motorola and
Pininfarina, the Birdcage 75th is both a concept car
incorporating state of the art technologies, and a dream car
as they were imagined in the Sixties”. The Pininfarina
prototype has beaten the concurrence of the following
concept cars: Bertone Villa, Citroën C Sport Lounge, Ford
Iosis, Italdesign-Giugiaro GG50, Lexus LFS, Mazda Senku,
Maybach Exelero and Renault Zoë.
The prize, gathered at the special Louis Vuitton House in
the Champs-Elysées, has been handed over to Ken Okuyama
Pininfarina Design Director with the Chief Designer Lowie
Vermeersch and the designer Jason Castriota.
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The Maserati Birdcage 75th (above: at the 2006 Los
Angeles Auto Show) was developed by Pininfarina to
celebrate its 75 years of business, reviving the
storied theme of the dream car and seamlessly
integrating exclusive design, sports DNA and
technological innovation. |
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The assignment of the prestigious Louis Vuitton
Classic Concept Award marks the end of a fantastic
year for the Maserati Birdcage 75th (above: at the
Los Angeles Auto Show last month), a prototype
developed by Pininfarina to celebrate its 75 years
of business. |
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At its debut at the 2005 Geneva Motor Show, this
extraordinary prototype already awarded the “Best Concept”
prize of the Editors’ Choice Awards assigned by Autoweek,
the leading American car magazine, with the following
motivation: ”Birdcage 75th is pure unadulterated passion.
The Pininfarina concept car also embodies the spirit of the
Geneva Show. Birdcage 75th is precisely what Americans
expect from an independent design house such as Pininfarina
which has now become a myth”.
In October 2005, the International Jury of the “L’Automobile
più Bella del Mondo” award assigned the Birdcage 75th a
Special Award for the quality of the concept car motivating
this as follows: “With this Maserati, Pininfarina, reviving
a famous model of the early Sixties of the Tridente, imposes
its commanding, future-looking innovative style”.
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