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SimpleTech,
Inc., a designer, developer, manufacturer and marketer of
custom and open-standard memory solutions based on Flash
memory and DRAM technologies, and external storage
solutions, today announced the launch of its new line of
sleek, sporty Pininfarina-designed portable hard drives.
Rollout of the new line of portables to SimpleTech's retail
customers is expected to be completed in the third quarter
of 2006. On completion, the portable drives will be
available in more than 4,000 major retail electronics and
office supply stores, nationwide.
"We are proud to
start a new cooperation with such a prestigious partner as
SimpleTech," said Paolo Pininfarina, President and CEO of
Pininfarina Extra, Turin, Italy, the company of the
Pininfarina Group specializing in interior and product
design, and responsible for designing SimpleTech's new line
of portable drives. "This line represents the innovation,
dynamics and essence of Pininfarina's design identity."
"Pininfarina's continuous passion for design experience and
innovation is clearly demonstrated in the look and feel of
our portable drives and our line of USB Flash drives," said
Mike Moshayedi, president of SimpleTech, Inc. They have
created a very compelling style, offering an assortment of
colors bringing the human factor into the equation. We are
very pleased with the overwhelming interest expressed by
U.S. retailers on this stylish new line of portables."
These small,
sleek drives not only serve the rapidly growing world of all
things digital -- photos, movies, music, and files -- they
provide both male and female consumers with easy-to-use,
fast and fashionable portable storage.
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With a history dating back to 1930, Pininfarina is
today one of the leading service company within the
automotive industry, able to offer to the OEM's
creative solutions based on its know-how and
flexibility through each stage of Concept & Design,
Product & Process Engineering, Niche Vehicle
Manufacturing, as a full-cycle turn-key partner, or
a provider of specific services. The company has
more than 3,000 employees and operations in Italy,
France, Germany, Sweden, Morocco and China. The
current car input includes five new models: Volvo
C70, Alfa Romeo Brera (above) and Spider, Ford Focus
CC, Mitsubishi Colt CZC. |
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SimpleTech, Inc., a designer, developer,
manufacturer and marketer of custom and
open-standard memory solutions based on Flash memory
and DRAM technologies, and external storage
solutions, today announced the launch of its new
line of sleek, sporty Pininfarina-designed portable
hard drives. |
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In terms of performance, the drives are fast, operating at 5400 RPM with
8MB Cache. This combination of both stylish form and
function is a significant departure from the competitive
landscape where external drives are typically heavier and
are designed with a more basic, industrial look and feel.
The SimpleTech portable hard drives are available in four
capacities: 40GB, 60GB, 80GB and 100GB. Colours available
through the range are red, grey, silver, white and black.
SimpleTech, Inc.
designs, develops, manufactures and markets custom and
open-standard memory solutions based on Flash memory and
DRAM technologies, and external storage solutions.
Headquartered in Santa Ana, California, the company
specializes in developing high-density DRAM memory modules
and high-speed, high-capacity solid-state Flash drives and
memory cards used in sensitive and highly-volatile
environments.
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