The Colt CZC is assembled
from top to bottom at the Pininfarina production plant in
Bairo and this model is set to become, right from the very start, a
star in its category. Both the Colt CZC and Volvo C70 have
already achieved the combined total of 14,000 automobiles
produced and delivered.
Last but not least, the Alfa Spider, fresh from its
presentation to the international press. It, too, has shown
it has what it takes to achieve excellent sales results. It
should not be forgotten that the Alfa Spider was awarded the
tile of "Cabrio of the Year" by an international panel of
expert journalists at its debut at the Geneva Automobile
Show last year. Design and development of the Alfa Spider in
partnership with the Alfa Romeo Style Centre began in May
with production at the Pininfarina plant in San Giorgio
Canavese. The vehicle represents the perfect embodiment of
being ‘sporty’, having ‘character’ whilst symbolising true
Italian quality.
The open-top vehicle is a phenomenon that the automobile
industry is having to increasingly take into account – a far
cry from what seemed, initially, as little more than a
passing ‘fad’. Figures speak for themselves: demand for this
type of vehicle has doubled over the last few years, and
turned into a market share that should be ignored at peril.
The challenge is both technical and stylistic; guarantee
functionality and elegance whilst, at the same time,
ensuring the vehicle complies with the increasingly strict
safety regulations and norms governing its sector.
“Pininfarina,” declared Andrea Pininfarina, Chairman and CEO
of the Pininfarina Group, “has always achieved noteworthy
results in this market sector and contributed significantly
to the growing importance of this type of automobile. It
should not go unnoticed that more than 70% of the million or
so vehicles produced by Pininfarina during its long history
have been either Cabriolet or Spider”.
