Ferrari GB arrived at Festival of Speed this year with a flourish, presenting their exotic road car line-up on a stylish and airy covered stand in the historic Goodwood Stable Courtyard, the appearance topped by the public debut of a specially personalised 612 Scaglietti, the result of a recent project realised in conjunction with Wallpaper* design and travel magazine.

Ferrari's stylish 2+2 seat "Grand Tourer" has been the subject of several unique personalisation programmes carried out this year, including the one-off 612 "Kappa", created by Pininfarina for an individual US collector, and the 612 Anniversary, commissioned by Cornes & Co. to celebrate their anniversary as the official Japanese Ferrari importer. Both these special edition models emphasised discretion and subtlety in their brief; and now Ferrari GB have weighed in with their own individual interpretation of the 612 Scaglietti which further builds on this theme, and at the same time demonstrates the wide-reaching scope of the "Carrozzeria Scaglietti Personalisation Programme". Ferrari GB, carried out the new project in partnership with Wallpaper*, a magazine dedicated to design, interiors, fashion and travel. They invited the magazine's award-winning Creative Director Tony Chambers and Art Editors Meirion Pritchard and David McKendrick to "design a stylish and sophisticated Ferrari 612 Scaglietti interpreting the unlimited possibilities available via the Carrozzeria Scaglietti Personalisation Programme."

The project has been underway since the beginning of this year, and it was publicly rolled out last Friday morning at Goodwood where the model, dubbed as the 612 Scaglietti Wallpaper*, was presented in pride-of-place alongside the new 599GTB Fiorano (which was also making its UK debut at the event) in one of the two large 'biosphere' look-alike display areas. Subtly is the key to this car, the Nero and Blu Pozzi colours discreetly complement each other, the two-tone finish of the car quite difficult to differentiate at a very quick glance. The carefully crafted touches extend to the interior: the Wallpaper* logo is embossed into the leather of the glovebox and the new and a custom-made leather pocket designed to snugly hold the magazine’s new Wallpaper* City Guides which will be launched in September 2006 as part of the Wallpaper* 10th anniversary celebrations. The magazine's name is also embossed into the polished aluminium kickplates, while the exterior's Nero and Blu Pozzi theme continues inside with options from the Carrozzeria Scaglietti Personalisation Programme prevalent: the Nero and Blu Scuro leather Daytona seats a finished with Blu stitching while and dashboard area sees the outer air vents finished in leather.

The flagship car in the Ferrari range, the 2+2 612 Scaglietti model signals a genuine break with the past. Ferrari has changed the rules of the game with the 612 Scaglietti to suit the tastes and needs of a highly sophisticated clientele which now demands elegance and dynamic comfort as well as blistering performance. The 612 Scaglietti is very much a third millennium product, offering a whole new generation of technologies compared to the 2+2 it replaces. In fact, it isn’t really a 2+2 at all but more a genuine roomy two-door four-seater that offers its occupants a comfortable, pleasant ride in all driving conditions.
 

The Carrozzeria Scaglietti Personalisation Programme isn’t restricted to just the car. Wallpaper* wanted to extend the bespoke elements to the matching six-piece luggage set which has not only been designed in the same Nero and Blu Scuro leather as the interior of the 612 Scaglietti, but the scallops on the luggage (which reflect the scallops which grace the side of the car itself) also feature Wallpaper* branding to ensure the car is truly unique.