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'Dancing to
a new tune' - This is the advertising slogan that sums
up the new atmosphere at Fiat, which is determined to
become a protagonist in all segments. It is an ambitious
goal, and to achieve it, the company has committed its
best resources, human, professional and technological.
The results are the numerous important novelties that
have been presented in recent months, from the Croma to
the Grande Punto, the Panda Cross and the Fiat Sedici.
They are all original, successful cars that join the
numerous stylistic and technological updates to models
already in production.
On the strength of one of the widest, most comprehensive
ranges on the world automotive market, and of an
extraordinary human and technological heritage, in
Geneva Fiat will present a unique, spectacular display
on a stand of more than 1,200 square metres, decorated
in shades of white, grey and blue, and built with
different materials. That is not all. Around the Fiat
building will
three large spheres made of superimposed blades of
lacquered wood, which are rendered even more original by
the changing light effects inside them. And there is
sure to be great curiosity about the circular bubble, in
which the ‘Oltre Fiat’ show-car is displayed behind a plexiglass porthole.
Immersed in this spectacular scenario, the general
public will be able to see for itself that Fiat really is dancing to
a new tune and that today its products embody the most
sophisticated technology, the best Italian design and
maximum respect for the environment. For this reason,
the Geneva stand will focus on three main areas:
‘QUATTROXQUATTROXTUTTI’ (4x4 for everyone), the
‘Blue&Me’ infotelematic system and the
environment-friendly models. And around these three
areas will other areas dedicated to the concepts of sportiness, prestige and versatility, as interpreted by
the Grande Punto, Croma and Idea MY models. The many
production novelties combine with the architectural and
graphic elements to create an extraordinary atmosphere
which does not hesitate to communicate the brand’s
determination to look to the future, developing
innovative models with unmistakable styling.
‘QUATTROXQUATTROXTUTTI’
A large area
of the stand will be dedicated to the concept of ‘QUATTROXQUATTROXTUTTI’,
marking Fiat’s return to the ‘4x4’ world, with the clear
goal of making the entertainment and safety that only
four-wheel drive can guarantee available to everyone.
The absolute stars of the show are to be the brand-new Fiat Sedici and Panda Cross (the latter is also on display in
the ‘Monster’ special series), as well as the Panda 4x4,
the original four-wheel drive version that can tackle
any situation without being fazed by anything.
The Fiat
Sedici will be exhibited in four Emotion versions, all with
four-wheel drive, and fitted with chromed bars, 16”
alloys and chromed exhaust terminals. Two are equipped
with the 120 bhp 1.9 Multijet engine, while the other
two are powered by the 107 bhp 1.6 16v unit. The Panda
Cross will be present with a 70 bhp 1.3 16v Multijet, the
same engine that equips the Panda Monster – the Special
Series which obviously harks back to the famous Ducati
motorcycle - and a Panda 4x4 that evokes the desire to
travel in complete freedom, without forgoing any of the
entertainment of driving this car through narrow city
streets. And finally, visitors will be able to take a close look at
the extraordinary ‘Oltre Fiat’ show-car that aroused so
much curiosity at the Bologna Motor Show in December.
Sophisticated technology and absolute sportiness
The second
spotlight on the stand will be focused on the Grande Punto
which interprets three different concepts from an
original viewpoint: sportiness, playfulness and
ultra-sophisticated technology in the field of
entertainment and telephones.
Geneva marks the debut of ‘Blue&Me’, a sophisticated
infotelematic system developed jointly by Fiat Auto and
Microsoft. This system, which is based on Windows Mobile
technology, allows you to make/receive telephone calls
and to listen to music simply and safely as you drive.
And thanks to Bluetooth technology, you can also
communicate with the outside world from the car using
your own personal mobile phone or HDA.
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A large area of the Fiat stand in Geneva will be
dedicated to the concept of ‘QUATTROXQUATTROXTUTTI’,
marking Fiat’s return to the ‘4x4’ world, with the
clear goal of making the entertainment and safety
that only four-wheel drive can guarantee available
to everyone. The absolute stars of the show are to
be the
brand-new Fiat Sedici (above) and Panda Cross (top),
as well as the Panda 4x4, the original four-wheel
drive version that can tackle any situation without
being fazed by anything. |
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Visitors
to Geneva will be able to take a close look at the
extraordinary ‘Oltre Fiat’ show-car that aroused so
much curiosity at the Bologna Motor Show in
December. |
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The device
offered on the Grande Punto incorporates a sophisticated
hands-free system with voice recognition and a USB port
that allows you to listen to your favourite music when
it is recorded on a mobile phone, or one of the new
smart phones, on an MP3 player or on a USB pen drive.
The display will be completed by the Grande Punto Rally Super
2000 and the Grande Punto ‘Need For Speed’. Standing on
two circular platforms paved with steel sheeting, the
two cars embody ‘absolute sportiness’, whether that of
the real race circuit or that of the ‘virtual’ race
tracks of the most famous car racing videogame. And next
to these special versions, visitors will be able to
admire the most powerful Grande Punto in the range: the
130 bhp Sport 1.9 Multijet.
The
‘environment-friendly’ versions
Two cars
with a minimal environmental impact will be on display in
Geneva: the Multipla MY Emotion-’Natural Power’ and the
Panda ‘MultiEco’. The latter is an innovative concept
car that represents the vanguard of Fiat’s commitment to
the environment, and anticipates the launch of the Panda
‘Natural Power’ due to take place at the end of 2006. And the
Multipla MY 2006 makes its appearance on the stand for
the first time. With revamped styling, Fiat’s original
people-mover responds to the latest market trends with a
new Emotion version, with more refined exteriors and
interiors. The version on display will be a Multipla MY
Emotion, made even more interesting by its dual methane
and petrol fuel system.
The present
and the future of Fiat’s environment-friendly cars are
the best proof of the importance that the company
attributes to the environment. A constant commitment
that has produced a complete range of products, which
meet the demands of professional operators and private
individuals: from the Doblò to the Punto, the Multipla,
the Panda and the Ducato. The result is a broad range
that puts Fiat Auto firmly in the lead in Europe for
cars with methane systems as original equipment: over
24,000 were sold in 2005 (more than twice the number
sold in 2004).
Prestige and
versatility
The display
will be concluded by the new Croma and
the Idea MY, two models that were launched last year and
which are enjoying huge success with the experts and the
public.
The Croma will be seen equipped with the powerful 200 bhp 2.4
Multijet engine and ‘dressed’ in new ‘Ink Blue’
paintwork. The top-of-the-range version is on show, with
luxurious hide coloured leather upholstery, combined
with a monochrome facia and burnished trims. The car
also features the large SkyDome sunroof, the Connect NAV+
satellite navigator and 10-spoke 18” alloys. It is the
ideal car for anyone looking for excellent performance
combined with outstanding value for money in terms of
standard equipment, all at an unbeatable price.
And
finally, a special place is to be reserved for the versatile
Fiat Idea MY. The version on show is equipped with the
sparkling 100 bhp 1.9 Multijet engine; a compact,
comfortable people-mover that satisfies all our desires for
liberty.
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