Mangoletsi, the UK’s largest and longest-established authorised Alfa Romeo dealership, has just completed a highly successful appearance at the MPH06 motor show, held at the National Exhibition Centre, Birmingham. This is the first time in several years that Mangoletsi has taken an active part in a major public automotive event, and it is the first step in a brand-new programme that will see the ambitious company building up its brand awareness and taking the message, to as wide an audience as possible, that Alfa Romeo has an exciting and unrivalled range of new sporty and exclusive models. 

The headline appearance by Mangoletsi at the MPH06 Motor Show came just as the Knutsford, Cheshire-based firm gears up to celebrate its 40th anniversary in 2007. During the last four decades, Mangoletsi has built up its market-leading position in the UK by bringing the joys of Alfa Romeo driving to its customers through its unrivalled customer service and support, making ownership both a practical and genuinely affordable proposition. “We’re big enough to offer our customers the best price and service, but equally as importantly, our staff are really passionate about the brand and we maintain an involved ‘family’ atmosphere,” says Managing Director Fraser Hudson.

MPH06 is a fast-moving and glamorous motor show that showcases only the most prestigious and luxurious of sports cars. It is hosted by maverick BBC TV Top Gear presenters Jeremy Clarkson and James May, who present the ‘live motoring theatre’, a show which costs more than £1 million to stage. “With Alfa Romeo one of the most famous and inspiring of all the major automotive names, MPH06 was simply the right place to be,” notes Fraser. “The exciting ‘new breed’ of models which have arrived over the last year have taken the brand forward in every area, and we felt it was important to emphasise this fact.”

Mangoletsi presented two important models from the Alfa Romeo range in Birmingham: the new and well-received Alfa 159 1.9 Multijet, and the truly gorgeous Bertone-styled Alfa GT Coupé, also shown in 1.9 Multijet specification. Sales Executive Craig Aspin says: “These cars simply sell themselves.
 

"We saw a never-ending stream of visitors to our stand, all keen to know more about them, and with so much exotic metal scattered around the halls we were very pleased that these two models could generate so much interest and comfortably hold their own against an array of prestigious cars. It was really satisfying for us to meet many show visitors who had previously owned – and loved – Alfa Romeos and be able to show them that the current range offers them a genuine alternative to whatever they are currently driving. To take orders at the show and welcome new customers to Mangoletsi was the real reward for us.”

Mangoletsi Sales Specialist Peter Munson managed the Mangoletsi stand at the NEC and was thoroughly pleased with the four-day event. “Both the 159 and GT received a terrific response,” he says, “not only from a string of our customers who we were delighted to see dropping in on us, but also from the show’s many visitors. We were also able to put together some excellent show offers which drew positive feedback. It was a hectic few days but well worth the effort; with everyone really pulling together we achieved a lot.”

“We were delighted by the responses we received in Birmingham,” comments Fraser. “People are very aware of the Alfa Romeo brand and are incredibly supportive of what we are trying to achieve. The team here put a lot of effort into the show, so it’s pleasing that it has been so rewarding.” Showcasing Alfa Romeo models at MPH06 is the first step in an exciting programme which will see Mangoletsi roll out a string of initiatives during their fortieth anniversary year. “2006 has been our busiest and most exciting year to date, and 2007 is all set to carry us forward to new heights,” concludes Fraser. For more information please visit www.mangoletsi.com