Ferrari has
unveiled the stunning 599 GTB Fiorano for the first time on
French soil at the Mondial de l'Automobile 2006. The 599 GTB
Fiorano, which completes a range entirely overhauled in a
little over two years, is a 12-cylinder front-engined
berlinetta that delivers performance levels unmatched by any
other production Ferrari. It is also the latest model to
join the 612 Scaglietti, F430 and F430 Spider, all of which
have been unveiled since 2004. 2006 has been a significant
year for Ferrari in terms of company performance, continuing
the positive trend of 2005. In the first half of 2006, the
company recorded revenues of 706 million, a 16.7% increase
on the same period last year. Ferrari also doubled its
trading profit, which rose from 32 to 64 million with a
total of 2,749 cars delivered to the dealership network
(+4.8%.)
Marque development is also progressing apace, thanks both to
new licensing contracts (Panerai for luxury watches,
Marcolin for eyewear, Microsoft and Sony for video games)
and to the excellent performance of existing ones. 2006 also
saw the opening of the Venice Ferrari Store and a second
Ferrari Shop opened at Milan's Malpensa Airport. By the end
of the year, two other major Stores will open in Beverly
Hills and Beijing. Since the start of the year, there have
been several major changes to Ferrari's commercial and
company structure too. Ferrari's American regional
headquarters has taken over responsibility for Central and
South America, and a new sales division was also created for
the Asia-Pacific region which covers 13 high potential
markets including Japan, China, Australia and Hong Kong.
To preserve the unique heritage of the Prancing Horse's
surviving classic cars, Ferrari also created Ferrari
Classiche, a new division providing historic car owners with
maintenance, restoration, technical assistance and
authenticity certification services.
The Company, which celebrates its 60th anniversary in 2007
with a worldwide event in which its clients will be the main
participants, as well as showing the new 599 GTB Fiorano, is
presenting the F430 Spider, the F430 and the 612 Scaglietti
as well as the F2003-GA single-seater on its Paris stand.
The 599 GTB Fiorano was certainly the most eagerly awaited
model on the Ferrari stand at Paris. This car is quite
simply the most innovative and technologically advanced
mid-front-engined two-seater ever to come out of Maranello
and is a new benchmark in terms of sportiness, driving
pleasure and design. The 599 GTB Fiorano boasts absolutely
blistering performance with its Enzo Ferrari-derived 5999
cm3 V12 engine which punches out 620 hp at 7600 rpm, has a
power-weight ratio of under 2.6 kg/hp, a stunning
Pininfarina-designed body and an all-aluminium spaceframe
developed in collaboration with Alcoa.
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Ferrari, which celebrates its 60th anniversary in
2007 with a worldwide event in which its clients
will be the main participants, is showing the new
599 GTB Fiorano (above), the F430 Spider, the F430
and the 612 Scaglietti as well as the F2003-GA
single-seater at its Paris stand. |
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With a total of 15 dealership and assistance points,
France is one of Ferrari's most consolidated markets
and accounts for around 5.5% of all of Maranello's
sales. Above: Rene Arnoux with the Ferrari 599 GTB
Fiorano. |
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Former Scuderia Ferrari
star driver Rene Arnoux made a highly popular
appearance on the Ferrari stand last Thursday. |
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2006 has been a significant year for Ferrari in
terms of the company's performance, continuing the
positive trend that was seen during 2005. Above:
Amedeo Felisa. |
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A range of cutting-edge innovations guarantee absolutely
superior driving pleasure, handling and sportiness too. The
result is a car that roars from 0 to 100 km/h in an
astonishing 3.7 seconds and from 0 to 200 km/h in just 11
seconds. The 599 GTB Fiorano also boasts a top speed in
excess of 330 km/h. Courtesy of the ongoing transfer of
technology from the Formula 1 single-seater to our road
cars, the 599 GTB Fiorano is also equipped with two features
that have proved enormously popular with its first owners:
the F1-SuperFast gearbox which offers gear shifting in 100
ms, and the F1-Trac which optimises traction. Both features
make their debut on this model.
The 599 GTB Fiorano also boasts other features which
guarantee it superior standards of usability, ergonomics and
safety: the SCM (magnetorheological fluid suspension
system), developed in collaboration with Delphi, which
guarantees improved bump absorption and body control, an
enhanced manettino vehicle dynamics control switch, and a
wind tunnel-honed body that yields stunning results in terms
of downforce.
The uniqueness and distinctiveness of Ferrari's road cars
can be further enhanced with the Carrozzeria Scaglietti
personalisation programme which now offers additional new
options. The entire range of cars is compatible, for
instance, with an iPod® which is controlled via the radio-CD
player. In fact the F430 and the Rosso Monza 599 GTB Fiorano
on show at Paris are both fitted with iPods®.
The latter of the two cars also boasts front parking
sensors. The 8-cylinder is now also available with a
two-tone Alcantara® and leather interior and ball-polished
Challenge wheel rims. The entire Ferrari range can also be
treated with an anti-stone chipping protective coating. The
Carrozzeria Scaglietti Personalisation Programme is divided
into four distinct areas: Racing and Track, Exteriors and
Colours, Interiors and Materials, Equipment and Travel. It
has been available to owners since 1997 to allow them
personalise their car to suit their own specific taste and
requirements, turning each one into a genuinely unique
vehicle. Since last year, all of the Ferraris built have
included at least some personalisation features. Clients may
also make non-catalogue requests which the company will
endeavour to meet in the spirit of the work done by Sergio
Scaglietti with Ferrari in its earliest days.
FERRARI IN FRANCE
With a total of 15 dealership and assistance points, France
is one of Ferrari's most consolidated markets and accounts
for around 5.5% of all of Maranello's sales. The Paris-based
Ferrari West Europe has managed not only the important
French market but also the Benelux and Iberian Peninsula
ones since 2004. Ferrari's French clients share a sense of
belonging to the marque that is virtually unparalleled
elsewhere. Ferrari West Europe is working to strengthen its
relationship with these clients in particular by enhancing
the already high standard of service previously offered by
former-importer Charles Pozzi.
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