The Fiat Panda model is not merely a
segment A supermini but an authentic platform on which Fiat
is building an entire car family with the sort of
engineering and attention to detail you would expect from a
higher category car. Now the brand presents in Paris later
this month a world preview of three highly intriguing new
products, the Panda MY 2007 as well as the Panda Panda and
Panda 100 HP.
All these products naturally share the model’s winning
qualities: innovative design, cutting-edge technology
accessible to all and clever solutions to make life simpler
and better. These are the winning features of the Panda
model. Since it was first introduced on the market, the
model has rapidly risen up the league table in segment A to
reach first place in the Italian and European top ten. And
more. Although destined mainly for European markets, the
various Panda versions are also sold in countries such as
Malaysia, Taiwan or the island of Martinique. Its commercial
success is confirmed by the 18 awards it has received from
the international trade press, including the prestigious
‘Car of the year 2004’.
This public and critical success rewards, above all, the
extraordinary ability of the Panda template to extend itself
and generate new versions: the tiny ‘ready for anything’
4x4, the funky Alessi version, the entertaining Panda Active
and the well-appointed Panda Emotion – not to mention the
competitive Panda Rally and the new Panda Cross and Panda
Monster and any number of concept cars created on the same
base.
Panda Model Year 2007
The new car, due to go on sale in October, introduces four
new body-colours: Lagoon Blue, Batik Orange, Magnetic Blue
and Quartz Grey. As far as the Panda is concerned, colour is
not merely a matter of superficial looks but an integral
part of a product philosophy based on personality, flair and
style.
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