Agricultural equipment industry leader Case IH and Ferrari
are making history as they pair up for the first time at two
Formula 1 racing events in North America. Ferrari team cars
are featuring prominent Case IH decals during the Grand Prix
of Canada in Montreal this weekend; and then at the U.S.
Grand Prix in Indianapolis, July 2.
Mario Ferla, president, Case IH, called it “a great
opportunity” for Case IH to share the global stage with
world-renowned Ferrari. Both are readily identified by
their powerful products and with their signature red colour,
as well as for setting the standard of excellence in their
respective industries.
“We are elated that Fiat, Ferrari's majority owner, has
allowed its logo to be replaced on the Prancing Horse's
Formula 1 cars. This sends a strong message about the
importance of Case IH, also a member of Fiat Group," Ferla
said. The Ferrari team is lead by Michael Schumacher, the
seven-time world drivers’ champion, and Felipe Massa. The
Ferrari Formula 1 team has won a record 14 Constructors’
Championships, including six consecutive titles during
1999-2004.
Meanwhile
Michael Schumacher was a late arrival at the "Gilles
Villeneuve" circuit on the Ile Notre Dame outside the city
yesterday afternoon, but he had a good excuse as he had been
at a press conference organised by Scuderia Ferrari Marlboro
technical partner, Shell in downtown Montreal. The seven
times world champion and indeed, a seven times winner in
Canada, looked fit and very relaxed as he entered the
paddock surrounded as usual by a host of photographers and
cameramen.
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Ferrari team cars are featuring prominent Case IH
decals during the Grand Prix of Canada in Montreal
this weekend; and then at the U.S. Grand Prix in
Indianapolis, July 2. |
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Agricultural equipment industry leader Case IH and
Ferrari are making history as they pair up for the
first time at two Formula 1 racing events in North
America. |
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In fact, Michael, his wife Corinna and a group of friends
have been in North America since just after the last round
of the championship. "The post-Silverstone test at Paul
Ricard was not on my schedule, so I thought we would come
for a holiday in the States, which as you know, I enjoy very
much," explained Michael. "We had a lot of fun doing all
sorts of things and for the second time in my life, I went
parachuting. It was very exciting. We also went quad-biking
and so I feel very relaxed." The German might not have
driven at Paul Ricard, leaving that task to his team-mate
Felipe Massa and the Scuderia's official test driver Luca
Badoer, but he still knew all about the work programme in
the South of France. "I kept in contact with the team during
my break, so I am fully aware of all the test results, in
terms of the data we acquired with the low downforce aero
package and modifications to the rest of the car and
engine."
Schumacher laughed when the media asked him what he thought
could be the outcome of Sunday's race here. "You know I
don't like making predictions," he reminded them. "But I see
no reason why we should not be competitive again at this
circuit. We can be as confident as we can be, given that we
don't know yet how the car will run here, nor how our
closest rivals will go here in Canada."
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