For the first time, agricultural equipment industry leader Case IH will share the spotlight with Ferrari at two Formula 1 racing events in North America this summer. Ferrari team cars will feature prominent Case IH decals during the Grand Prix of Canada in Montreal, June 25; and the U.S. Grand Prix in Indianapolis, July 2.

“This is a great opportunity for Case IH to share the global stage with world-renowned Ferrari,” says Mario Ferla, president, Case IH.  “Both are readily identified by their powerful products and with their signature red colour, as well as for setting the standard of excellence in their respective industries. We are elated that Fiat, Ferrari’s majority owner, has for the first time allowed its logo to be replaced on the Prancing Horse’s Formula 1 cars. This sends a strong message about the importance of Case IH, also a member of Fiat Group,” Ferla notes.

The Formula One Ferrari team is led by Michael Schumacher, the seven-time Grand Prix World Drivers’ Champion, who has been joined this year by Brazilian star Felipe Massa. The Ferrari Formula One  team has won a record fourteen FIA Constructors’ Championships, including six consecutive titles which were achieved during the 1999-2004 seasons.
 

“Since the Ferrari brand and Formula 1 race team have long traditions of distinction, it’s fitting that Case IH – with its own proud heritage – will be a part of the 2006 racing season,” Ferla says.

Case IH is a global leader in agricultural equipment.  With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farming operations through a dedicated network of professional dealers and distributors. Productivity enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; and site specific farming tools.