Frank Stephenson has been appointed as
the new Alfa Romeo Style chief and will report directly to
Lorenzo Ramaciotti, head of Style for all Fiat Group
Automobiles and Maserati brands. Currently the head of the
amalgamated Fiat (including the Fiat Professional commercial
division) and Lancia design departments, Stephenson now
absorbs the 'sporty' Alfa Romeo portfolio into his design
brief. Long term Pininfarina employee Ramaciotti (who also
oversees Maserati styling) was appointed to his position at
the end of last month.
The position as
the Head of Design at Alfa Romeo became vacant when
incumbent Wolfgang Egger departed to take up the position of
Head of Design at Audi on 1st May. During his time at Alfa
Romeo Egger has been responsible for a series of designs
including the 1998 Nuvola concept car, the current Alfa 159
sedan, and the 500-unit limited-edition Alfa 8C Competizione
sportscar.
Stephenson's
immediate attention will turn to the key Alfa 149 project
which is set to replace the brand's most important volume
model, the ageing Alfa 147, in less than two years time.
Repeatedly returned to the drawing board it can be expected
that he will now be eager to put his 'stamp' on the styling
of this project. Likewise he will also have to devote his
attention to the Fiat Grande Punto-based 'Junior' project as
well as the new flagship sedan (dubbed Alfa 169) and a
planned new crossover. It seems a good appointment as
Stephenson will push the overall Alfa Romeo design language
forward, bringing his slightly sharper and more-modern style
to the equation as the brand seeks to reach a recently
imposed sales target of 300,000 units a year by 2010.
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In July 2002 Frank Stephenson
joined Ferrari as Head of Design where he
contributed to the creation of some of the Prancing
Horse’s most recent road models, including the
Ferrari 430 and 612 Scaglietti. He also styled the
dramatic 29-unit Enzo-based 'track car', the FXX. |
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Frank Stephenson with
Alfa Romeo CEO Antonio Baravalle during the Bologna
Motor Show in December 2005. Now Stephenson will be
responsible for the design of all Alfa Romeo's new
models. |
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Born on 3 October 1959 in Morocco but with a U.S. passport,
Frank Stephenson has also lived in Spain and he graduated
from the famous Art Center College of Design at Pasadena,
California where so many of the world's leading automotive
designers learnt their trade. He speaks Spanish, English,
German and Italian, loves travelling and has a passion for
engines. During an 11-year stint with BMW he conjured up
designs including the BMW X5 and, arguably his most famous
styling work to date, the 2001 MINI.
In July 2002 he joined Ferrari as Head of Design where he
contributed to the creation of some of the Prancing Horse’s
most recent road models. These include the Ferrari 430 and
612 Scaglietti. From the same position, working in
conjunction with Pininfarina, he also had input into the
rebirth of the Maserati brand under Ferrari's direction,
including making contributions to the Quattroporte
super-luxury sedan and the awesome MC12 supercar. He also
styled the dramatic 29-unit Enzo-based 'track car', the FXX.
In April 2005 he was appointed head of
the Fiat, Lancia and Light Commercial Vehicles Style Centre,
a position that he has held until today. During the last two
years he has been responsible for the design of the Fiat
Bravo and Panda 100HP as well as a string of
attention-grabbing and challenging concept cars, from the
tiny PanDAKAR and Panda Luxury to the huge Iveco-based 'off
road' Oltre Fiat and the massive Ducato Truckster with its 'gullwing'
doors.
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