Reports circulating in the last few days suggest
that the long-running negotiations between Chinese carmaker, Chery Automobile,
and Fiat Group Automobiles could result in an agreement to build several Alfa
Romeo models in China being signed as early as this coming week. National
Chinese media outlets, as well as reputable international sources including
Automotive News, are suggesting that a deal has now been done.
The Alfa 159 sedan is expected to be this first model to be built in China, to
be swiftly followed by the Alfa 147 hatchback. Initially the production will be
targeted at the rapidly-growing Chinese new car market where Alfa Romeo's sporty
model range is currently only available by special order. The two models would
initially arrive at Chery's factory in CKD format for assembly but plans have
been put into place to progressively increase locally-sourced content. The
engines will be sourced from Chery's new ACTECO family. This
would be one of two proposed new Alfa Romeo plants located outside Italy:
subject to the success of Alfa Romeo's return to the United States, the Italian
firm has longer-term plans to establish a North American factory.
Fiat Group Automobiles has struggled to tap into the rich potential offered by
the Chinese market and its long-running joint venture with Nanjing Auto to build
Fiat branded models in China has had a very difficult path. Despite the arrival
of the first model, the Perla, to be specially-tailored for the Chinese market
last summer sales of locally built Fiats in China are down by a third this year
compared to 2006. Conflicting reports suggest Fiat is either about to end its
relationship with Nanjing or that the two have patched up their differences.
With the problems at Nanjing Auto
well documented - into the picture has come Chery Automobile. Chery is China's
biggest and most ambitious carmaker, with plans to use its large domestic market
share as a springboard into it becoming a global brand. Chery Automobile Co Ltd
was founded in 1997 in the city of Wuhu, in China’s Anhui Province. Currently
government owned it, is set to be privatised soon. Chery's first car in 1999 was
based on the SEAT Toledo. SAIC - one of China's other major automotive
powerhouses and another one with global pretensions bought a 20 percent stake in
Chery some years ago and there has been much talk that the two could eventually
merge to create a company that would dominate the domestic scene and provide a
platform for a worldwide roll-out.
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To date Chery Automobile Co Ltd has introduced six
types of car onto the domestic market, the Eastar,
Tiggo (above), A5, Cowin, V5 (top), and QQ. |
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Media reports suggest Chery Automobile and Fiat
Group Automobiles could be ready to sign an
agreement to build several Alfa Romeo models in
China, including the 159 (top) and 147 (above), as
early as this coming week. |
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Chery has developed complete product lines, and the company’s own R&D projects
have enabled the development and production of vehicles, engines, gearboxes and
other core vehicle components. So far, Chery has introduced six types of car
onto the market, the Eastar, Tiggo, A5, Cowin, V5, and QQ. The present
production capacity for whole vehicle and gearboxes stands at respectively at
400,000 and 300,000 units per year. In 2005, Chery achieved a sales volume of
189,100 cars with a total annual increase of 118 percent, and exported 18,000
cars overseas making it the biggest exporter of domestically made cars. Chery
was the first Chinese carmaker to export cars when it started shipping to Syria
in 2001. By the end of last year annual production volume had climbed to over
300,000 units.
Meanwhile, Chery is presently engaged in a number of R&D projects in
anticipation of introducing a number of brand-new models within the short
future. As a staged company target Chery expects to produce more than one
million cars by 2010, and enhance its exportation share to 40 percent of Chery's
total sales volume. Chery also has factories in Iran, Russia, Malaysia and
Egypt. Last month Chery signed an agreement to build cars for export to the Asia
on behalf of UK carmaker Chrysler.
In November last year Chery kicked
off its relationship with the Fiat Group after signing an agreement to provide
the Turinese carmaker with 100,000 1.6- and 1.8-litre engines a year for both
domestic and internationally-built Fiat models, with both parties stating that
the plans could soon be widened in their scope. This engine range, the ACTECO
family, was launched by Chery in October 2005, and they are line with leading
European technology. It signals the first generation of engines developing in
China. Chery produces many different engines with displacement ranging from 0.8-
to 4.0-litre. The products include in-line engines and V-type engines; gasoline
engines and diesel engines.
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