17.11.2007 VOTERS CHOOSE FURIOSA IN ALFA ROMEO NAMING CONTEST

The competition to choose a name for the forthcoming small Alfa Romeo sports hatchback, Project 955, has wrapped up with 'Furiosa' being chosen by voters on the dedicated website, alfanaming.it.

The website competition to choose a name for the forthcoming small Alfa Romeo sports hatchback, Project 955, has wrapped up with 'Furiosa' being chosen by voters on the dedicated website, alfanaming.it. Set to arrive on the market during the third quarter of 2008, according to an investor presentation that Fiat CEO Sergio Marchionne outlined in London this week, the project has thus far been referred to as the 'Junior'.

At the beginning of the month Alfa Romeo unveiled a shortlist of 12 names that it claimed had been chosen by the public up to that point and a final two week period, which ended yesterday, was set aside to allow registered users of the website to chose their favourite name. In the end Furiosa came out on top, ahead of Ventura and Sparvo. The final list (in order of popularity) is as follows:

1. Furiosa
2. Ventura
3. Sparvo
4. Mod
5. Eno
6. Nevo
7. Fira
8. Agea
9. Solea
10. Velvetta
11. Milo
12. Everso

The naming contest was organised by Alfa Romeo in conjunction with leading Italian motoring magazine, Quattroruote. Also involved in the project were several other leading European car magazines: Auto Motor Sport, TopGear, L’Automobile, CG (Car Graphic) and Autopista.
 

© 2007 Interfuture Media/Italiaspeed