Ferrari is celebrating its 60th anniversary in 2007 with a major event from June 21st to June 24th in Maranello, Italy. Maranello will be the finish line in a "relay race" across five continents where participants will carry a baton embossed with symbols of the 60 greatest moments in the company's history. The relay represents an extraordinary, collective sign of enthusiasm that will bring together Ferrari clients and their cars representing every model and era.

The "Ferrari 60 Relay" will kick off on January 28th in Abu Dhabi, site of the future Ferrari theme park, and conclude in Maranello on June 24th, after traversing about 50 countries in 148 days. The central theme of the final events is technological innovation pioneered by Ferrari in the 60 years of its existence. For the occasion, Ferrari is assembling its 60 most important innovations, which range from aluminium pliers for disc brakes to the electric differential and the F1 gearbox.

Against this backdrop Ferrari has organized its first concours d'élégance: a series of events on the track, at the factory and at the Galleria Ferrari in Maranello celebrating the elegance of the Ferrari. An Opera Omnia book will be published on the company's history, which is a collection of pictures and data on all the road cars and race cars built by Ferrari.

The baton for the Ferrari 60 Relay has been specially created to symbolise the history of the company, from its first success at the Rome Grand Prix of 1947 to the Ferrari FXX of 2006. Ferrari's clients will carry the baton around the world in their cars. Each country along the way will dedicate to Ferrari an object representative of their local culture and traditions. The local Italian Embassies will then forward the objects to the Farnesina Palace in Rome for an exhibition of the whole collection. Once the exhibit is over, the objects will be auctioned off in Maranello, with the proceeds going to a charity organization.

From Abu Dhabi the long relay will proceed to Dubai, Oman, Qatar, Bahrain, Kuwait, and Saudi Arabia. From the Emirates it will head east, to Singapore, Malaysia, Hong Kong, China, Japan, Thailand, Indonesia, Taiwan, Australia, and New Zealand. From Oceania it will fly to South Africa and then on to Latin America, reach Mexico, and from there continue on to United States and Canada. Then to Europe, where it will cross Portugal, Spain, France, Luxembourg, Belgium, Holland, UK, Greece, Russia, Finland, Sweden, Denmark, Germany, Switzerland, Austria, the Czech Republic, Hungary, Slovenia and Turkey. It will then touch Egypt and Lebanon, and finally to Italy, where it will touch all the main cities finally arriving, after a special ceremony in Rome, in Maranello.

Of particular interest are the 60 symbols created for the 60 events. Enamel reproductions of them by Editalia (Gruppo Istituto Poligrafico e Zecca dello Stato) will be applied to the baton, and 60 posters of the symbols will also be made. What makes these symbols unique is the fact that they were produced by six different creative teams, guaranteeing a vision of the whole of great graphic and symbolic interest. The following advertising agencies were the creators: Intesta e D'Adda, Lorenzini, Vigorelli, BBDO, Alessandro Migliorini of Area Creativa, Marco Morosini, Enzo Naso of the eponymous firm, and Wolfgang Seidl of Seidldesign.
 

Ferrari is being supported in this important endeavour by some of its historic sponsors, partners, and suppliers. In particular:

Shell. Shell was with Ferrari from the company's founding as an important technical partner.  And Shell is still a partner today, providing critical technical support for both of Ferrari's key development activities - Scuderia Ferrari in Formula One and the company's exclusive GT road car business. Shell events will support the Ferrari 60 celebrations in key global markets.  It is an opportunity for Shell to communicate that key Shell products, like Shell V-Power fuel and Shell Helix lubricants, are "developed with Ferrari". Today, 60 years after Enzo Ferrari created his famous line of sporting cars, the name Ferrari is famous for its uncompromising approach to performance engineering. Ferrari has chosen Shell products to go into every new Ferrari, for the road and for the track, and Shell recommends that its owners use Shell products in their cars.

Alcoa. Ferrari's strategic partner for the creation of advanced aluminium spaceframe technology. The companies began working together in the 1990's and have collaborated on four successful generations of spaceframes for Ferrari's Gran Turismo vehicles, beginning with the 360 Modena. Alcoa currently builds aluminium spaceframes for the Ferrari 612 Scaglietti, F430 and 599 GTB Fiorano in Modena. Alcoa is the world's leading producer of primary aluminium, fabricated aluminium and aluminium products. The company supplies all key sectors of the aluminium industry, including aerospace, automobile, packaging, building and construction and commercial transportation. Alcoa is present in 44 countries and employs a workforce of more than 130,000 people.

Damiani. Master craftsman since 1924, the Damiani family has a long tradition in the jewellery business. Third generation Damiani has developed the family owned business into an international company, winning 18 International Diamond awards, an unbeatable record. They continued the development process and interpreted the tradition with the same spirit of innovation that Damiani has at its core. Every jewel Damiani produces continues to be hand-made respecting the highest artesian traditions and elegance of the Made-in-Italy style making it one of the most recognized and sought after brands in the world. 

Puma. A global athletic brand that successfully fuses influences from sport, lifestyle and fashion. Puma's unique industry perspective delivers the unexpected in sport lifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, Puma distributes athletic footwear, apparel and accessories in over 80 countries worldwide. It is also Official Supplier for the Scuderia Ferrari.

System 3. A publisher of video games for 25 years and one of the oldest players in the UK, System 3 produced a number of classic nr 1 hits over the years, most notably Putty, International Karate (IK+), Constructor and the unforgettable Last Ninja series. The first European publisher to get a Billboard nr 1 in the US and the only independent UK publisher. System 3 has an enviable back catalogue of Intellectual Property rights. System 3 is a brand recognised as producing  innovative entertainment software and this year will release the remake of the Epyx classics Impossible Mission and California Games as well as The Last Ninja.

Post-it. An international brand from 3M, leader in several market segments. Post-it supplies Ferrari with special and innovative products. 3M technologies, based on stickers, advanced materials and those related to light and microreplication systems, create a constant flow of innovative products aiming to satisfy the ever changing needs of a global market.