Taipei's 101 Tower is dressed in red for the 60 year anniversary of Ferrari. For one whole week the world's highest skyscraper which is 508 metres high is carrying the Ferrari logo. A giant part of one of the eight towers - the pride of Taiwan, higher than the Petronas Towers of Kuala Lumpur in Malaysia (452 metres) and Chicago's Sears Tower (442) - is covered in red.

For Ferrari this sort of illuminated tribute is nothing new: in the year 2004 New York's Empire State Building was covered in red, while the following year Shanghais' symbol, the Pearl Tower, was illuminated in red, in occasion of the China Tour.

Taiwan's Taipei 101 building project is the world's tallest building by three measures: height to tip, height to roof, and height to highest floor. The Taipei 101 building's roof tops out at the 448 m level (compared to the Sears Tower at 442 m). The building takes its name from the fact it has 101 floors. Taipei 101 features the world's two fastest elevators, which move passengers at a speed of 60 km/h. These elevators are 30 percent faster than the former record holder, the Yokohama Landmark Tower. The elevators shuttle visitors from the basement level to the observation deck on the 87th floor in 39 seconds. The tower also features double-deck elevators.
 

Constructing tall buildings in Taipei presents unique design challenges. Not only is the city in the middle of an active earthquake zone but the city frequently gets lashed by typhoons. Tall buildings have to be able to stand up to both. The builder's goal of constructing the world's tallest building almost came to a halt after a 6.8 quake in 2002 (5 workers were in fact killed when a crane fell from the 58th floor). Fortunately the tower's quake proof design was proven by this incident and construction continued. However, red tape nearly killed off the project again. New restrictions on buildings were imposed by Taipei's nearby airport. Fortunately a special dispensation was granted to the Taipei 101 project.

Taipei 101 tower features mixed use tenants: retail, office, condominiums, and the Taiwan Stock Exchange. The tower's design incorporates many traditional Chinese building aesthetics, including a design reminiscent of a tiered Part of the design is based around the number 8, considered a lucky number in China. The building's exterior is divided into 8 delineated sections.

Meanwhile, the Tour of Ferrari all around the world, to celebrate the marque's 60th anniversary, proceeds. After crossing the Middle East the "testimonial" is now in Asia, where it already passed Singapore, Malaysia, Hong Kong, China, Japan, Indonesia and now Taiwan, followed by Australia and New Zeeland from where the Tour goes on to South Africa and South and North America. Later on the cars will cross Europe before the Tour ends in Maranello in late June.