ALFARDAN GROUP

27.03.2007 QATARI FERRARI IMPORTER CELEBRATES A SUCCESSFUL YEAR

Sports Motors Company L.L.C, a member of Alfardan Group and the exclusive Ferrari importer in Qatar, was recently ranked second in the world after achieving highest per capita sales in 2006 of Ferrari cars in the Qatari market, successfully beating the other remaining markets across the globe. Present in 52 countries with an extensive network of over 200 dealers, Ferrari Worldwide delivered 5,845 cars in 2006. Qatar was only second to Switzerland accomplishing 350% sales growth rate over the past three years and UAE was ranked third.

Mr. Omar Alfardan, President of Alfardan Group commented on the brilliant performance of Sports Motors Company saying: 'The years 2005 and 2006 have been a crowning achievement of our company. Compared to the other 51 influential markets, we have proved our deep commitment to this multi-national brand and to its customers. We have, effectively, demonstrated our solid leadership and our strong position regionally and internationally.' Mr. Alfardan also added:' We are proud to be one of the leading local companies that are tremendously contributing to boosting the status of our beloved country, Qatar, ever higher along the ladder of global successes.'

The year 2006 has been extremely bright for Ferrari Qatar and Sports Motors Company, which was named, in December 2006, 'Ferrari Sprint Importer of the Year 2006" in the Middle East and Africa.
 

FERRARI 60 RELAY
FERRARI 60 RELAY

Qatar Ferrari owners gathered at Sports Motors Company, Ferrari Showroom earlier this year for the "Ferrari 60 Relay" which was decorated for the occasion. The Ferrari convoy assembled next at the Start line before driving along  the Corniche accompanied by police escort.

FERRARI 60 RELAY

Sports Motors Company, the exclusive importer of Ferrari and Maserati in Qatar celebrated Ferrari 60th Anniversary with the “Ferrari 60 Relay” earlier this year, a parade of Ferrari car owners who made their way along Doha Corniche showcasing a unique baton which was especially created for the occasion.


The same year was also marked with the inauguration of the first ever Qatar Ferrari Licensed Boutique in the Middle East and Africa. An ultra-luxurious outlet located within the company's exclusive showroom, the Boutique has been designed in accordance with the international standard of every Ferrari shop worldwide.

Mr. Mohammed Kandeel, Vice President of Sales and Marketing at Sports Motors Company said: 'This accomplishment is the result of the hard work, unfaltering commitment, and selfless efforts of our exceptional team members who have dedicated their expertise and deep-rooted knowledge to constantly enhance our customers' satisfaction and experience when looking for the Ferrari that suits them the most.'

In addition, Mr. Kandeel declared:' A live testament to our excellent performance as a Group in Qatar is the ever expanding list of Ferrari lovers and seekers. We have and will always be guided by our promise to deliver nothing short of the best premium products and top quality services to our expanding clientele and prospects in Qatar who are constantly looking to upgrade their luxurious lifestyle.'

Earlier this year, Ferrari has celebrated its 60th anniversary in over 50 countries. On February 1st, 2007, Ferrari Customers gathered in Sports Motors Company showroom in commemoration of their most cherished automobile brand, lining Doha's Corniche with their outstanding cars, touring landmark locations in Qatar, and passing by the Italian Embassy where they passed the celebratory torch, embedded with 60 greatest moments in Ferrari history.
 

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20.03.2007

The Ferrari 60 Relay has arrived in Mexico City with dozens of Ferrari owners' along with hundreds of guests gathering at the grand opening of Mexico Ferrari importer, Scuderia Mondiale’s, new showroom

Report & Photos: Alfardan Group / © 2007 Interfuture Media/Italiaspeed

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