The celebrations
for the 60th Anniversary of Ferrari continued yesterday as New York Yankees Manager Joe Torre welcomed
Ferrari's latest model, the 599 GTB Fiorano, into Yankee Stadium.
Torre was presented with the Ferrari 60 Relay baton which is being
passed from country-to-country at events which are taking place on
five continents around the globe this year.
The relay involves over 10,000 Ferrari owners and their
cars of all ages. They act as symbolic "bearers" of a specially
commissioned relay baton adorned with 60 badges symbolising the most
extraordinary events in the Marque's 60- year history.
The 599 GTB Fiorano which drove into Yankee Stadium was
number 1492 in the Relay, symbolising a link to the year in which
the Americas were discovered.
The relay started in Abu Dhabi and made its way across the
Middle East to Asia, Australia and Africa before arriving in the
Americas, where events were held in Miami, Sao Paolo, Mexico City,
San Francisco, Silicon Valley, Los Angeles, Toronto and Montreal.
The relay will move next to all main European countries before
arriving at the Ferrari factory in Maranello, Italy on June 23rd.
The relay baton was designed and created to symbolise
Ferrari's history and is topped by a dazzling platinum and diamond
Prancing Horse made by Damiani. It also features 60 enamel symbols
designed by the Intesta e D'Adda, Lorenzini, Vigorelli and BBDO
advertising agencies.
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The relay involves over 10,000 Ferrari owners and
their cars of all ages. Photo: New York Yankees
baseball team players, Johnny Damon and Bobby Abreu
with the Ferrari 599 GTB Fiorano, no 1492 in the
'Relay'. |
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New York Yankees
baseball team players', Johnny Damon and Bobby Abreu,
with the relay baton and the Ferrari 599 GTB Fiorano
no 1492, in their stadium. |
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As part of its 60th anniversary celebrations, Ferrari will
build a series of 60 truly unique cars. These will be based on the
612 Scaglietti, the Prancing Horse's range-topping Granturismo which
combines handcrafted trim, state-of-the-art accessories and
meticulous attention to detail.
The cars will be offered with a two-tone livery in a
combination of classic Ferrari colours as used on some of the
Prancing Horse's most memorable models. The interior appointments
will feature sophisticated colour combinations and a stunning
new-generation electrochromic glass roof, itself a major innovation.
The degree of opacity of the roof, in fact, can be adjusted to suit
the occupant's requirements. To underline the exclusivity of this
series of one-offs, each example will also boast an enamelled symbol
set on the central tunnel representing one of the 60 historic events
chosen to celebrate the marque's anniversary. The result is a true
collector's car aimed at Ferrari's most dedicated clients.
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