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Ferrari has
formed a new Commercial and Brand
Department, a structure which integrates the dealership network, brand
management and brand positioning into a single area.
The Division is headed by Dany Bahar who is currently at the helm of
Ferrari's Global Brand Department.
A 35 year old Swiss national, Dany Bahar is married with one son. He has a
degree in economics and a MBA from the MC Institute of Vevey/Lausanne.
Bahar began his career in finance in Switzerland. He worked for the Fritz Kaiser
Group before moving to Red Bull in 2003 where in addition to being given a broad
operating canvas by the CEO, he was also appointed a member of the executive
management board. Bahar has experience in promotion and sponsorship as well as in sales and
marketing.
His youth, solid experience and international flair (he speaks Italian, English,
French and German) make him the ideal person for Ferrari in its new approach to
its dealership network and client relationship.
Meanwhile further recent personnel changes at Ferrari have seen Marco Mattiacci,
who has been with the Maranello concern for 8 years, appointed as President and CEO
of Ferrari’s Asia Pacific Region.
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The unique Ferrari 4/5
by Pininfarina belonging to Jim Glickenhaus recently
made an emotional first visit to Maranello since the
Enzo supercar-based project was completed. |
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Ferrari has formed a new Commercial and Brand
Department, a structure which integrates the dealership network, brand
management and brand positioning into a single area. Photo: Maranello during the
60th anniversary celebrations last month. |
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This region includes the fastest growing markets for the legendary supercar maker as well as Australia and New Zealand in an appointment confirmed
by Jean Todt, CEO of Ferrari SpA.
Marco Mattiacci, originally from Rome, has spent most of his 37 years abroad,
and is one of Ferrari’s youngest senior managers.
After joining Ferrari in 1999,
Mr Mattiacci worked in senior roles in markets that are central to Ferrari’s
success. Prior his to the Asia Pacific Region posting in China, he was assigned
to the Ferrari USA Branch, where, within just five years, he rose to the
position of Vice President Sales, Marketing and Business Development.
Posted to Shanghai from the end of 2006, Mr Mattiacci, after having successfully
completing the launch phase of the new Asia Pacific headquarters, is taking over
the position of outgoing Mario Micheli, assuming the leadership of the entire
Region - Ferrari APAC - which includes the responsibility for the China
importer.
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