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At
the same time Ferrari's security department
has taken delivery of six Segway Personal
Transporters for use in patrolling
Maranello. |
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The Segway PT i2
Ferrari Limited Edition, which offers the best solution to
move effortlessly indoor or out with a range of 24 miles,
has been licensed by Ferrari and is now available in their
Store. |
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The Segway PT i2
Ferrari Limited Edition, which offers the best solution to
move effortlessly indoor or out with a range of 24 miles,
has been licensed by Ferrari and is now available from this
month in their
Store. At the same time Ferrari's security department has
taken delivery of six Segway Personal Transporters for
use in patrolling Maranello.
Since its inception in 1947 Ferrari has manufactured
automobiles and managed its racing and automotive
business from its headquarters in Maranello, Italy.
Maranello is home to the heart of Ferrari, including its
automotive production plant, research and development
centre, a 2,976.41-meter Formula One race track, and a
museum called Galleria Ferrari. Located in the Emilia
Romagna region of Italy, approximately 50 km (37 miles)
West of Bologna, Ferrari welcomes guests from around the
world to its headquarters and accommodates about 2,870
employees. The Maranello facilities reflect Ferrari’s
long-standing and admired reputation in the development
of automotive technology, the competitive world of
racing, and sophisticated high-performance vehicles. The
campus’ 520,000 square meters features diverse
architecture and landscape, reflecting the company’s
emphasis on technology development.
Frederick Gilger,
Chief Security Officer of Ferrari’s Maranello facility, is
responsible for security pertaining to all physical
structures, information technology and operations crises. He
oversees a team of 60-70 security personnel who are
responsible for securing approximately 200,000 square meters
of buildings and 78,000 square meters of outdoor space
including the Formula One race track. In 2006 Gilger was
looking for a tool that could help give an upscale feel to
the security team and help it communicate better with
Ferrari employees. He also wanted the same security team to
be able to provide more services in the same amount of time.
Lastly, Ferrari was seeking products that were innovative
and high-quality – just like the cars that they design and
produce.
After seeing a
Segway Personal Transporter (PT) at a Formula One event,
Gilger started to contemplate the product as an option for
Ferrari. “I have been in the security business for quite a
while and I know other companies using Segway PTs,” he said.
“We had to find something that would give a different
quality to our surveillance.” Gilger contacted a local
Segway Authorised Distributor who helped to arrange an
evaluation of Segway PTs. During the evaluation phase,
Gilger asked everyone on his team to use it one or two times
each. As the team assessed the product, they considered how
it would impact the efficiency and the quality of the
service they provide. “We soon realised that people were
very interested and amazingly, it was not just the young
employees. We have a guard who has been working here for 35
years. He is really a fan of the Segway PT and is very
impressed. During his shift we had a breach in the physical
security on the Formula One track and he was able to stop
three intruders by himself because he was on the Segway PT,”
explains Gilger.
After completing
the evaluation Ferrari decided to obtain six Segway PTs for
the security team to use at the Maranello facility, as well
as special events like Formula One races and Ferrari’s 60th
Anniversary celebration. Gilger cites a number of reasons
for choosing Segway PTs over other options available
overseas that didn’t meet Ferrari’s expectations for design
or quality. “We appreciate that it is incredibly efficient
and almost silent. You can arrive in an area quietly, which
sometimes can be an asset,” he said. In addition, security
patrols can now make up to four rounds a day using Segway
PTs, versus one or two when they were walking. After years
of relying on walking and cars for patrolling, the Ferrari
security team rediscovered the advantages of being mobile.
“The Segway PT is good to use when responding to an alarm,
because you don’t have to worry about switching devices –
you can just step on and go. You can go anywhere in the
company very quickly.”
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