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Dynastar and Lange, trend setting
specialists in skiing for over 40 years and
with in-depth racing experience, have been
chosen by Ferrari for its latest retail
branding exercise: ski equipment. |
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Dynastar and
Lange, trend setting specialists in skiing for over 40
years with in-depth racing experience, have been the
favourite brands of legendary champions from the
beginning. Both brands share a passion for tradition
combined with the power of innovation, and have a single
objective: to manufacture products of excellence and
help the public to dream thanks to the achievements of
their champions.
This is why
Ferrari chose to entrust its ski license project to
Dynastar, the brand whose expertise in limited quantity
manufacturing has already achieved for Dior, Hugo Boss,
Courchevel and Chamonix; and Lange, a major player in
the high-performance ski boot market associated with the
famous designer Pininfarina.
This
alliance has given birth to a superior, technical, high
performance range of skis, boots and accessories. An
encounter characterized by passion, quality, unique
knowledge and the sharing of technology.
In the words
of Bernard Liatti, President of Dynastar-Lange, and
Vice-President of the Rossignol Group: “The fact that
Ferrari has asked us to develop their products is an
immense sign of recognition for our brands, and a huge
source of pride for our staff. I will never forget the
reaction of our workshop staff in Sallanches and
Montebelluna when they learned the exciting news.
However, this new collaboration is anything but an end
in itself; on the contrary, it will be a driver to help
us raise our standards and continue to progress. The
success that we will enjoy with Ferrari will reflect
positively on Dynastar and Lange!”
With the aim
to design products that perform even better, Dynastar’s
and Lange’s R&D departments have been collaborating with
Ferrari’s teams to take inspiration from the materials
and technologies used in motor racing, to create an
unforgettable experience on the snow. We will continue
to reinforce this technological collaboration, in order
to make further breakthroughs in innovation and quality.
FERRARI SKI
Equipped with Dynastar’s latest technological
innovations, the Ferrari ski is powerful and precise,
with unparalleled grip. It features the integration of
carbon fibre, a reference material in F1 circles known
for its light weight and impact resistance, offering
skiers improved control, perfect stability and optimised
performance. The temperament of the Ferrari ski is also
reflected in its sleek design and pure lines that give
it an elegant, energetic look. An athletic, sleek, and
understatedly elegant ski designed for demanding expert
skiers who enjoy on-piste skiing on all types of
terrain. Recommended retail price: 1000 €
FERRARI BOOT
The perfect fusion of design with sports, the Ferrari
boot embodies the purest combination of style and
performance. Directly inspired by racing experience and
the Lange-Pininfarina project, it is made of the very
best materials: leather for the liner and aluminium for
the buckles. This ski boot guarantees prestige and power
without compromising comfort. Recommended retail price:
500 €; Carbon pole: Recommended retail price: 150 €; Ski
bag: Recommended retail price: 100 €; Boot bag:
Recommended retail price: 50 €
FERRARI
JUNIOR SKI
Sporting the flamboyant colours of the famous F1
Scuderia team, the Ferrari junior ski will be turning
heads this season thanks to its graphics and the
achievements of its young skiers. This modern,
lightweight, fun ski designed for carving has a
potential for discovery that will delight junior skiers!
Recommended retail price: 350 €
FERRARI JUNIOR BOOT
With the same bright red colour as the F1 race cars,
these Ferrari Junior boots will motivate the most
intensive young skiers to aim for their best
performance. Their racing construction is adapted to
children’s anatomy, with a lower shell, and a liner that
fully supports the foot whilst also guaranteeing maximum
comfort. What’s more, the design of the aluminium
buckles uses cutting edge automotive technology to
ensure optimum handling. A look that will make everyone
jealous! Recommended retail price: 150 €; Ferrari Junior
pole; Recommended retail price: 50 €
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