Suzuki will supply Fiat with an extra 18,000 Sedicis
this year, almost doubling the 20,000 unit quota which the
Japanese carmaker was contracted to supply, reported
Automotive News Europe this week.
This increased run will bring this year's supply of the four
wheel drive "crossover" Sedicis to 38,000 units, emphasising
the niche success that has been racked up up the well-recieved
model, which is built at Suzuki's factory at Esztergom in
Hungary.
Fiat Automobiles' brand CEO Luca De Meo was quoted by ANE
as saying that Sedici sales are
better "than our most optimistic expectations."
He said the Sedici had broadened Fiat's line-up and
attracted families who want a car that looks like a car
rather than an off-road vehicle, added the influential
newspaper.
Fiat first
previewed the Sedici 4x4 at the Bologna Motor Show in
December 2005, and it was the "official car" of the 2007
Winter Olympic Games held in Turin, before it was introduced
to the public in Geneva late last February; and it then went
on sale in the major European markets, including Italy and
the UK ,in the spring of last year. The additional capacity
that Fiat has now secured will allow it to be rolled out
into the European markets it hasn't yet reached.
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Fiat first presented the Sedici at the Bologna Motor
Show in December 2005 and it went on sale in the
major European markets, including Italy and the UK
in the spring of last year. |
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Suzuki will supply Fiat with an extra 18,000 Sedicis
this year, almost doubling the 20,000 unit quota
which the Japanese carmaker was contracted to
supply, reported Automotive News Europe this week. |
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Meanwhile Fiat Automóveis - the Brazilian arm of Fiat Group
Automobiles - is also looking to introduce the Giorgetto
Giugiaro-styled odd roader to the major South American
markets.
Suzuki, which sells the crossover badged as the SX4, has
capacity to build 60,000 units a year; during its
introduction year in 2006 ANE (quoting UK-based
market researcher JATO Dynamics) reports that Suzuki sold
22,210 SX4s while Fiat was delivered 16,005 Sedicis.
Suzuki built 24,000 Sedicis for Fiat last year, added ANE,
commenting that Fiat said it
received 29,000 dealer orders for the SUV last year and
delivered 22,000 to customers. The SX4 is also built by
Suzuki in Japan and ANE reveal that Suzuki will ship
over more SX4s to recover the production output it will now
loose to Fiat.
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