The Chalet Fiat concept at the prestigious Alpine ski resort Madonna di Campiglio, another fresh marketing initiative that aims to give the Fiat brand a fashionable lifestyle edge and connect with car buyer, has enjoyed a busy winter. Madonna di Campiglio is a discreet and elegant town nestling at an altitude of 1550 metres in the stupendous valley between the Brenta Dolomites and the glaciers of Adamello and Presanella, is and today most certainly Italy’s number one ski resort as well as one of the most important resorts in the Alps.

Madonna di Campiglio has a strong connection with Fiat, the winter sports Fiat Freestyle Team have been in action this season in the resort, while Fiat Group-owned Scuderia Ferrari holds its annual press-ski meeting "Vrooom" at the resort, a location also chosen by Ducati Corse for a similar event. As well as the Fiat branded Chalet Fiat initiative, several innovative and unique Fiat vehicles have been used in the high altitude ice conditions. These include the huge Iveco-based "Oltre Fiat" four-wheel-drive showcar first shown at the Bologna Motor Show in 2005, and the special show-tracked Panda which was unveiled at Ferrari's Vrooom 2007 in January and has been seen with the Fiat Freestyle Team during their programme of extreme 'winter sports' events this year.

The variety of the mountains at Madonna di Campiglio and its surroundings mean that in winter it is possible to ski over countless kilometres of runs, up to an altitude of 2,600 metres and with different degrees of difficulty.
 

What’s more, the skier can set out from the centre of the town and return there without ever removing their skis. Today the Ski Area can boast 57 lifts and 150 km of ski runs, with a capacity of more than 31,000 people per hour, 50,000 sq m of snow park, 40 km for Nordic skiing and there are plans to link up to the pistes in Pinzolo (since it is already possible to ski the link to Folgarida and Marilleva).

While Madonna di Campiglio, which was launched as a tourist resort in the second half of the last century, is famous for its high life, just a short way out of town there is a plethora of lakes, valleys, streams, malghe (alpine shepherds’ huts) and refuges. The fifty thousand hectares of the Adamello-Brenta Natural Park, together with four hundred and fifty km of mountain paths offer incredible opportunities for those wishing to walk or mountain bike through the cool fir woods and enchanting larch forests.