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Fiat S.p.A. and
Juventus Football Club S.p.A. yesterday announced that they
have signed a 'Memorandum of Understanding' under which the
Fiat Group will become “Official Sponsor” of Juventus for
all competitions starting from July 1, 2007 until June 30,
2010.
Under the terms of the MoU, the Fiat Group will have the
right to exploit the image of Juventus, including the right
to use its brands’ trademarks on all technical clothing of
all the teams of the sports club. Juventus Football Club
will receive a total fixed consideration of 33 million euros
and a variable consideration to be set on the basis of the
achievement of predetermined sporting results in Italian and
international competitions. The final agreement shall be
signed by April 23, 2007 and will have a three-year
duration. On the basis of the agreement, the trademark of
New Holland, the Fiat Group company active in the field of
agricultural and construction equipment, will appear on the
players’ shirts during the 2007/2008 season.
The Juventus managing director expressed his satisfaction
for the agreement: "the fact that the biggest private,
industrial group in Italy, essential heritage of the
national economy, and that is present on the international
markets, decided to invest on Juventus, is a reason to be
proud, and it confirms the reliance of the firms' world on
our project".
"Furthermore," Blanc added, "this agreement confirms the
value that the market recongnizes to our brand: it's not
accidental that the sponsoring strategies of the FIAT Group
rewarded, in the last months, some of the international
sports excellences as the All Blacks, the Yamaha Racing
team, and the Italian Football National. The appreciation
and the reliance of FIAT Group is an incitement to grow and
to do well, on the pitch and outside".
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On the basis of the agreement with Juventus, the
trademark of New Holland, the Fiat Group company
active in the field of agricultural and construction
equipment, will appear on the players’ shirts during
the 2007/2008 season. |
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Fiat Group has signed a 33 million euro deal which
will see them become the 'Official Sponsor' of
Juventus Football Club for all competitions starting
from July 1, 2007, and running until June 30, 2010. Photo: Action from
Juventus' most recent competitive match on Wednesday
evening, where they beat Inter Milan 2-0 in the
first leg of the Coppa Italia final. |
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Juventus Football Club S.p.A. is one of the prominent professional football
clubs internationally, boasting approximately 21 million supporters in Europe
and some 10 million supporters, almost one-third of all football fans, in Italy.
Juventus' entire winning track-record is the richest among all Italian football
clubs, with 27 Italian Championships, 9 Italian Cups and 4 Italian Super Cups
domestically, and a number of international trophies, i.e. 2 Champions Leagues,
2 Intercontinental Cups, 2 European Super Cups, 3 UEFA Cups, and 1 Cup Winners'
Cup.
Sporting achievements have greatly contributed to the Company’s reputation and
prestige and Juventus' very name elicits perceptions of success, professionalism
and tradition. The Company has successfully supplemented its core competitive
sporting activities with a comprehensive effort to exploit its corporate name,
which has become one of the world's best known and most popular brands,
achieving significant economic results.
Juventus has become a "media company", well equipped to become part of the
broader entertainment industry in ways consistent with its development strategy,
and to take any opportunities for growth that will arise from its changing into
a "entertainment and leisure group".
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