To help publicise the arrival of the new Fiat Grande Punto in Chile an exhibition was recently held in Arauco Park, Santiago which featured the bold interpretation of the new car by famous national artist Mario Toral and several prominent art students. Arauco Park is one of the Chilean capital city's most prestigious shopping malls, and with the four cars being placed on individual plinths in a large outdoor piazza area surrounded by restaurants it the ideal location for the exhibition, which was judged to be a huge success.

The artistic display in the boulevard of the commercial centre swiftly grabbed the public's attention, bringing them closer to the cars, attracted by the boldly painted attractive oils on the four Fiat Grande Punto models which were on show. The exhibition was spearheaded by Toral who is one of Chile's most famous and prolific artists and who has tackled a large number of subjects and chosen different mediums to get his message across. One of his best known, and most seen, works is a giant mural painted at the Universidad de Chile stop of the Santiago Metro.

During the ten days of the display, this innovative cultural manifestation carried out by the Italian brand - where the car became the canvas - was able to get much attention from the visitors, thanks to the sophisticated design of Fiat Grande Punto model (a project from the pen of the famous Italian designer Giorgetto Giugiaro, who was elected Designer of the Century) together with the works made by Chile's outstanding artist Mario Toral, and respected art students Sandra Guzmán, Catalina Téllez and Federico Infante.

Onlookers gather to see the cars being transformed by the four artists, who each painted to their own unique styles to being the works to life. Toral's subject was entitled "Apasionado", Guzmán's called hers "Obsesión" and it was prominently decorated with flowers, Téllez' creation was named "Nave Láctea", while Infante's made much use of shadows in his interpretation and he titled his piece "Reflejos".

Attracted by this superb cultural conjunction, the public were drawn closer to the cars, able to appreciate in detail the art involved in each one of the creations. This innovative initiative from Fiat, targeted bringing these works of art nearer to the public, and it helped to break people's routine as they walk along the commercial centre. It was a total success, the reception and perception of the event on the part of those who admired the works of the national artists was impressive.