‘Made in Fiat’ is the advertising slogan for the all-new Bravo which is being launched in South Africa this month. Much more than just a catchy phrase, ‘Made in Fiat’ encapsulates the pride that is reflected in the latest offerings from the Italian automaker. Case in point is the new Bravo, a perfect balance of beauty and substance, and proof that, at last, you can have the best of both worlds.

This new vision at Fiat is symbolised by the new logo which makes its debut on the Bravo. In essence, what this new badge is saying is that Fiat will tackle the challenges of the future, without turning its back on its past century of history. This essential sign, full of references to tradition, was created to express 'change in continuity', and to represent from a modern viewpoint a human and technological heritage that few of the world’s carmakers can boast. Historical identity and state-of-the-art engineering skills, pride in its past and a renewed determination to innovate: this is the context in which the new Fiat Bravo was developed, a beautiful well-built Italian hatchback, which is agile, entertaining to drive, and competitive, thanks to the excellent balance between content and price. The new Fiat Bravo is 'concrete beauty', a car that reiterates the aesthetic canons of Italian styling tradition. It was designed to give customers the substance that comes from outstanding safety and reliability, coupled with the enjoyable, sporty driving style that the whole world expects from an Italian car.

At the South African launch, the Bravo will be available with two engines and three specification levels. (The 1.4 T-Jet in Active trim with 88 kW power delivery will become available early in 2008 – the recommended retail price for this model will be R177 000.)
 

The following is just a very brief rundown of the new South African range: The 1.4 T-Jet  Dynamic (110 kW and 206 Nm) will cost R187 000, and feature radio/CD/MP3, air conditioning, front and rear electric windows, 6 airbags, leather steering/gear knob, front armrest, front foglamps and 16” alloys. The 1.9 Multijet Dynamic (110 kW and 305 Nm) will cost the R207 000 and have similar specification. The 1.4 T-Jet Sport (110 kW and 230 Nm with overboost - when the 'Sport' button is selected) will cost R197 000. Addition specification available include ESP (with ASR and Hill Holder), rear spoiler, side skirts, racing pedals, lumbar support, sport mats and 17” alloys.

Enhancing the ownership prospect, the new Fiat Bravo has 30 000 km service intervals (even for the diesel), and enjoys full after-sales support in South Africa thanks to a comprehensive parts inventory (housed and distributed in an all-new, state-of-the-art facility) and the back-up of trained technicians at Fiat dealerships countrywide. Fiat Auto South Africa offers a three-year 100 000 km Warranty (three years on paintwork and five years on rust anti-perforation) as well as a five-year 90 000 km service plan. The new models are covered by the AA Fleetcare roadside assistance for 12 months. The service is active 24 hours a day, 365 days a year and is available by calling the dedicated toll-free number.