Piero Chiambretti received the keys to the new car from Fiat brand CEO Lorenzo Sistino at the showcase Mirafiori Motor Village showrooms in Turin. Piero Chiambretti has long been a recognisable fixture on mainstream Italian TV, both as a presenter and as a producer, while he has also acted in films.

Popular Italian TV presenter Piero Chiambretti has just collected a new Fiat 500 which has been 'customised' especially for him. The car graphically demonstrates the huge range of customisation options available for the 500 - which stands at 500,000 permutations. He received the keys to the 500 from Fiat brand CEO Lorenzo Sistino at the showcase Mirafiori Motor Village showrooms in Turin.

Chiambretti has long been a recognisable fixture on mainstream Italian TV, both as a presenter and as a producer, while he has also acted in films. His unique 500 has been specially finished by Fiat to fulfil his 'dream' of having an example in a very distinctive 'granata' (Pomegranate – the most luscious, good-enough-to-eat, purple-red hue. (This colour is not available on the 500 range). The famous crest of the century-old Torino FC, which incorporates Il Toro (the Bull), adorns the car's B-pillars.

Underneath its distinctive 'granata' skin, this Fiat 500 comes with the 100 bhp 1.4-litre engine and is in 'Lounge' specification which guarantees the user comfort and safety. Chiambretti is already a well known 'voice' of Fiat and has most memorably appeared in a well-received advertisement for the Panda.