Today Fiat will roll out a new TV advertisement in Italy for the new Fiat Croma, devised by Leo Burnett Italy and directed by Steve Reeves based around the slogan 'the station wagon according to Fiat'. The spot focuses around the practicality of the Croma, especially for families, and will be shown in two different 30-second lengths. Filmed in Tarragona, Spain it has been produced by FilmMaster. The creative team was led by Riccardo Robiglio and Paul Dematteis.

Fiat will roll out a new TV advertisement today in Italy for the new Fiat Croma; it has been devised by the Italian division of the international Leo Burnett advertising agency and it was directed by Steve Reeves and based around the slogan 'the station wagon according to Fiat'. Filmed in Tarragona, Spain it has been produced by FilmMaster. The creative team was led by Riccardo Robiglio and Paul Dematteis.

The facelifted Fiat Croma was launched earlier this month and in particular features a comprehensively revised interior; at the front it draws inspiration from the C-segment Bravo model. The rear has been reprofiled while a wider range of engines, in particular Multijets ranging from 120 bhp 1.9 8v through to 150 bhp 2.4 20v. Automatic transmissions feature, while inside the Euro NCAP 5-star award winner has class leading space and the highest levels of equipment.

The spot focuses around the practicality of the Croma, especially for families, and will be shown in two different 30-second lengths. The soundtrack to the TV advert, “Almeno tu nell’universo”, is performed by the artist Mia Martini. While the Italian TV campaign starts today, the international version of the advert will roll out from January. It will be accompanied by newspaper, magazine and internet advertising.