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In the category for medium size (hatchback)
cars the Fiat Bravo with 15 points was a
clear winner ahead of the new Peugeot 308 (9
points). |
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The Fiat 500 came home first in the 'city
car/small car' category, racking up 15
points from the judging panel compared to
its closest rival, the Mazda 2, which
claimed 5 points. |
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The announcement was made during a ceremony
to mark the 15th edition of the awards,
which was held in the glorious surroundings
of the Castello Sforzesco in Milan on 8th
November. |
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The Fiat 500 and Bravo have both picked
up awards in their respective categories in this year's
edition of L’Automobile più
Bella del Mondo (The World’s
most Beautiful Automobile). The announcement was made
during a ceremony to mark the 15th edition of the
awards, which was held in the glorious surroundings of
the Castello Sforzesco in Milan on 8th November.
The Fiat 500
came home first in the 'city car/small car' category,
racking up 15 points from the judging panel compared to its
closest rival, the Mazda 2, which claimed 5 points. In the
category for medium size (hatchback) cars the Bravo with 15
points was also a clear winner ahead of the new Peugeot 308
(9 points). Other winners in this years edition included the
Mercedes-Benz C-Class (sedan), Lexus LX600H (luxury), Audi
A5 (coupé), Opel GT (cabriolet), Aston Martin DBS
(sportscar), Mercedes-Benz C-Class station wagon (station
wagon) and Citroën C4 Picasso (MPV).
The L’Automobile più
Bella del Mondo Award was created in 1993, immediately
generating great interest. For the first time, a Jury panel
of artists, architects, designers, art critics and
historians met to examine the models of that year from a
totally new point of view: Beauty. The purpose of this
yearly Award therefore is to confirm the formal values of
the automobile, even clashing with the world of product
design that also mistrusted this marvellous fruit of genius
and creativity.
The formal component has become an increasingly decisive
factor in the selection of automobile models. But (and this
is quite important) the car-object has deservingly entered
the area of figurative culture in our society.
The awards are organised by Bruno Alfieri,
the President of Museum. One of the founders of ADI and of
the Compasso d’Oro Award in 1955, he’s authored books on the
contemporary art masters – including his Paul Klee (1947) –
and Ferrari, Mercedes-Benz and Alfa Romeo cars. Founder and
editor of the reviews ‘Quadrum’ (avant-garde art,
1955-1960), ‘Zodiac’ (with Adriano Olivetti, architecture,
1957-1963), ‘Metro’ (avant-garde art, 1960-1973), ‘Pagina’
(graphics, 1962-1964), ‘Lotus’ (architecture, 1963-1973). Alfieri also conceived some important car design shows
at the Milan Triennale: Design in Motion (1998-2001);
Sculture in Movimento (1997), Colore in Movimento (1996). In
2002 he organised in New York the exhibition The Italian
Avantgarde in Car Design (show design by Massimo Vignelli).
The
International Jury panels over the last fourteen editions
have been wide ranging, including artists: Pietro Consagra, Piero Dorazio, Patrick Caulfield, Jorge
Eielson, Joe Tilson, Vittorio Matino, Heinz Mack, Kenneth
Noland; of architects: Mario Bellini, Claudio Bellini, Vico
Magistretti, Massimo Vignelli, Pierluigi Nicolin, Mario
Piazza, Valerio Moretti, Alberto Seassaro and Alessandro
Belli. Art historians and critics: Rossana Bossaglia,
Ermanno Arslan, Guido Ballo, Gillo Dorfles, Lionello Puppi,
Harald Szeemann, Aldo Colonetti. Graphic artists: Giulio
Confalonieri, Giancarlo Iliprandi and Roberto Sambonet. Car
designers: Carlo Chiti, Lorenzo Ramaciotti, Shinya Iwakura
and Bruno Sacco. Photographers: Gianni Berengo Gardin and
Lorenzo Bianda; automobile historians: Fulvio Cinti,
Alessandro Giudice and Antoine Prunet. In addition to
architect, designer and editor of ‘Car & Transportation
design’ Enrico Leonardo Fagone, Xu Qun, editor of 'Car and
Driver China', journalist Massimo Fiorentino, experts in
taste Fabio Pierotti Cei and Gianni Bulgari, product
designer Giulio Cappellini and fashion designers Elio
Fiorucci, Agata Ruiz de la Prada and Carlo Rivetti.
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