To celebrate the local arrival of the new Punto model, Valmotors, a leading Fiat Automóveis car dealership located in the city of Santa Fé in Argentina, has hosted a glamorous parade of professional models which was headed by two of the country’s best known names, Ximena Capristo and Mariana De Melo.

The new Brazilian-built B-segment Punto hatchback, based on the highly successful European Grande Punto, but available in 5-door format only, was launched to the Latin American media in early August before going on sale in the Fiat dealerships across Argentina in the autumn where is is already proving to be in demand.

The event in Santa Fé was organised at the location the large retail outlet complex in the Av. Aristóbulo del Valle, where Valmotors took the opportunity to launch the exciting new Fiat Punto model. Several examples of the Punto were on display on special stages where their stylish lines were highlighted by glittering strobe lights and careful backlighting, while further models were available for public test drives. The new Punto was one undoubtedly one of the main attractions of the event. The successful event saw more than 2,400 people attending.

by Claudio Perlini