In recognition of the great
sales performance turned by Fiat Automóveis during the last
year is the the Brazilian arm of Fiat Group Automobiles Spa
has claimed a double first
place of the traditional and prestigious Lótus prize, the two wins
coming in two of the most important
categories: "Light Commercial Vehicle of the Year" and "Van of the Year", in
the 2007 edition.
The highly-regarded Lótus prize has been offered each
year by the well regarded Frota & Cia
magazine, ever since it was introduced in 1993.
The prizes are based on the number of sales achieved in the previous year,
and the Fiat Fiorino van thus won
the "Light Commercial Vehicle of the Year" award
for an amazing twelfth consecutive time,
thanks to the 12,734 units which were commercialised during 2006. The
B-segment Uno-based Fiorino van has been an important niche
model in its light commercial vehicle segment (LCV) since
its introduction. Its continuing role has resulted in it
being commercialised with the 1.0-litre FLEX "dual fuel"
engine (which can use gasoline of alcohol either in pure of
mix to any ratio) at the end of last year. With "dual fuel"
engines now dominating the Brazilian new car market, the
Fiorino van is expected to hold its position this year.
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The Fiat Fiorino van won
the Lótus "Light Commercial Vehicle of the Year"
award for an amazing twelfth consecutive time,
thanks to the 12,734 units which were commercialised during 2006. |
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The Fiat Ducato has been awarded the Lótus "Van of
the Year" award in Brazil after achieving sales of 2,918 units last year. |
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The Fiat Ducato van was the second Brazilian LCV model to
scoop the Lótus prize, and it was also the best seller in its market
segment on this Latin American market during 2006. It won
the "Van of
the Year" awards after achieving sales of 2,918 units last year.
In a further boost to the popular LCV range, since March all
the commercial vehicles that are sold by Fiat Automóveis in
Brazil have powered assisted steering available as an option.
"The Lótus prize is the recognition of the effort and
the good work in the segment of commercial vehicles carried
out by Fiat and its board, structured to offer the best
levels of services demanded by the marker," said Lélio Branches, the Commercial Director of Fiat
Automóveis in Brazil.
by Claudio
Perlini in Rio de Janeiro
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