While the rest
of its big rivals struggled to make an impact in Europe last
month, Fiat Group Automobiles outperformed a falling market
to post a 6.5 percent year-on-year rise in sales, with all
three of its major brands, Fiat, Alfa Romeo and Lancia,
making healthy gains. The data for February has just been
revealed by European motor manufacturer trade body ACEA.
The European-wide markets (counting the all EU member
nations plus the EFTA signatories) gave up the positive
start it made to the year last month, and was down 2.5
percent year-on-year in February as 1,083,511 new passenger
cars and light commercial vehicles were registered, just
under 30,000 less that was the case in February 2006. Fiat
was boosted in particular by the fact that its domestic
market was up 5.7 pct year-on-year. 223,504 new vehicles
were registered in Italy during February making it the
biggest European market last month as the usual European
leader, Germany, slumped by 15.1 pct year-on-year after
183,258 vehicles were sold there last month. Italy was
actually the only major winners as the other big new car
markets also fell: France was down 1.8 pct, the UK (which
sharply contracted ahead of the usual March registration
plate change) lost 3.2 pct, and Spain fell 4.4 pct.
Fiat Group Automobiles meanwhile outperformed the rest of
the "big six" carmakers, up by 6.4 pct. Europe's dominant
giant, the VW/Audi Group, gained 1.4 pct, while second
placed PSA Peugeot-Citroën dropped 4.9 pct. Third placed
Ford gained 4.5 pct while fourth-placed GM lost 1.2 pct. Of
significance is that while Fiat have now steamed a healthy
margin past Renault, the Italian firm was less than 10,000
unit sales behind Ford and GM during February. Apart from
Toyota (up 13.1 pct) the rest of the top ten also fared
quite badly in February: Renault were down 12.1 pct,
DaimlerChrysler (-7.5 pct) and BMW Group (-9.9 pct).
With 101,747 unit registrations in February, Fiat Group
Automobiles was up 6.5 pct year-on-year (95,577 in Feb
2006). This raised their market share year-on-year from 8.6
to 9.4 pct, a terrific effort which is now being helped by
the arrival of the new C-segment Fiat Bravo model.
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During February the new
Fiat Bravo model also got a timely boost as it was
awarded the maximum 5-star rating during crash
testing conducted by Euro NCAP. |
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The arrival of the new
C-segment Fiat Bravo (above, at the Geneva Motor
Show this week) on the Italian new car market during
February has helped give a timely boost Fiat's
sales. |
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Splitting up the brands, Fiat (including LCV) gained 6.2 pct
year-on-year, with 76,987 new sold vehicles last month as
opposed to 72,487 during the same period last year. Lancia
had an excellent month as demand for the new Ypsilon begins
to bite, and it was up 9.4 pct after selling 12,034 new
vehicles last month compared to 10,995 during February 2006.
With 12,499 cars sold last month, as opposed to 11,828 in
February 2006, Alfa Romeo wrapped up a superb month for Fiat
Group Automobiles, the "sporty" brand thus up 5.7 pct
year-on-year.
This means that the Fiat brand raises its European-wide
market share from 6.5 to 7.1 pct year-on-year, while Lancia
was up 0.1 to 1.1 pct, and Alfa Romeo also up by a similar
amount to 1.2 pct.
After the first two months of 2007, Fiat Group Automobiles
has sold 213,675 vehicles compared to 201,596 during the
same period last year, and is the fastest-growing group of
the "big six", up 6.0 pct. Market share is up 0.5 pct
year-on-year to 8.9 pct. The Fiat brand (including LCV) has
shifted 162,571 vehicles so far this year compared to
153,683 in Jan-Feb 2006 to put it up 5.8 pct year-on-year;
Lancia is up 5.3 pct year-on-year (23,791 as opposed to
22,594) while Alfa Romeo, with 26,484 units during the first
two months, compared to 24,531 during the same period of the
previous year, performed the best of all the Fiat brands, up
by 8.0 pct.
These performances meant that the Fiat brand (including LCV)
sees its total European market share so far this year
climbing from 6.4 pct to 6.8 pct year-on-year, while Lancia
is up 0.1 pct to 1.0 pct, and Alfa Romeo is also up 0.1 pct
to 1.1 pct.
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