Following last week’s publication of Fiat Group Automobiles’
impressive 2007 first quarter results, Fiat Auto UK has just
revealed figures which underline its contribution to the
company’s rapidly strengthening position. In consolidating
its performance after a highly successful sales year in
2006, Fiat Auto’s UK market share stood at 2.9 percent last
month (April 2007), a figure which has more than doubled in
two years, (April 2005: 1.4 percent). In terms of numbers,
Fiat Auto UK sold 4,920 cars last month, compared with 2,480
in the same month two years ago. Fiat Auto UK’s year-to-date
sales (January – April) totalled 20,798 cars. Fiat was up
5.9 percent year-on-year and is now the 11th biggest selling
brand in the UK.
“Obviously we’re pleased at the way our business here in the
UK is developing, both for us and for our dealer partners,”
says Giulio Salomone, managing director of Fiat Auto UK,
“particularly as we have still to introduce our new Bravo
mid-size hatchback here. The launch of Bravo this summer,
and the iconic new 500 to follow, together with our key
priorities such as network development, customer
satisfaction, business sales and the internet, will all play
a major role in taking our brand to a new level here in the
UK.”
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